Lands' End has spent over 60 years perfecting the kind of quality you can feel the second you pick up a towel. Our beach towels hold up to everything a full day in the sun throws at them, from saltwater to sand to the occasional ice cream drip. We use 100% cotton in our construction, including plush velour and absorbent terry, because no synthetic fabric comes close to the way cotton performs against your skin. Every adult beach towel measures a generous 30 by 72 inches, giving you six full feet of space to stretch out and dry off. Our kids' beach towels measure 32 by 64 inches and feature a UPF 50+ finish for UV protection. Pair yours with water shoes and a favorite swimsuit, and the hard part of packing is done.
The velour side of our beach towels gives you that soft, smooth feel against your skin, while the terry loop side handles the heavy lifting when you need to dry off after a swim. This two-sided construction means one towel does the work of two. Cotton terry absorbs moisture fast and holds up through repeated machine washing without losing its shape or color. You can expect the same plush feel on the 50th wash as you got on the first.
A standard beach towel works fine if you never move, but most of us want room to sprawl. Our oversized beach towels give you the square footage to lie on your side, roll over or let a toddler claim half your real estate without anyone ending up in the sand. We carry options for adults in solids and bold stripes, plus kids' prints featuring everything from sea creatures to tie-dye. The cotton construction across all styles keeps these large beach towels absorbent season after season. We also offer Turkish cotton beach towels for anyone who wants a lightweight, quick-drying option with the same Lands' End quality. Grab a set of men's swim trunks and kids' swimwear to round out the family's gear, and toss it all into one of our tote bags.
Our beach towels perform just as well on a lounge chair as they do spread across the sand. The plush cotton acts as a cushion between you and hot surfaces, so you can skip the constant repositioning. Kids' towels feature a hang-dry loop for easy drying between uses, which is a small detail that saves a lot of hassle on vacation. Women's swimwear and a great beach towel cover most of what you need for an afternoon at the pool.
Custom beach towels take the guesswork out of whose towel is whose, especially when your whole crew shows up with stripes. Our personalized beach towels let you add a monogram or embroidered graphic directly onto the fabric, turning a functional item into something worth holding onto. Embroidered beach towels also make a standout gift for birthdays, graduations or anyone heading off on a trip. Simply pick your towel, choose your letters or graphic, and we handle the rest.
Machine wash your beach towels in cold water and tumble dry on a low setting. The cotton fibers retain their color and shape even after repeated washings. Avoid fabric softeners, as they can reduce absorbency over time by coating the cotton fibers.
Make sure your beach towel is completely dry before folding or storing it. Avoid leaving a wet towel bunched in a bag or hamper, since trapped moisture is the fastest way to develop that stubborn mildew smell.
Most high-quality cotton beach towels last several years with proper care, but you'll notice signs of wear when the fabric starts to thin or loses absorbency. If your beach towel no longer dries you off effectively or feels rough despite a fresh wash, it's time for a new one.
We build beach towels that feel just as good after countless days in the sun as they did on the very first use. Browse our full collection of cotton beach towels in solids, stripes and prints for the whole family. Lands' End has you covered from the sand to the pool deck and everywhere in between.