A Guide to Trendy Swimsuit Styles in 2023

A Guide to Trendy Swimsuit Styles in 2023

When it comes to our favorite activities—heading to the beach, jetting out on a tropical vacation, or jumping into the pool at a backyard soiree all definitely make the top of the list. These experiences have a few things in common, like getting to soak up the sun to feeling that unparalleled refreshing feeling that only comes from dunking under the cool water on a hot day. Be it at the beach, on a vacay, or at a pool party, these are also the primary days in any given year that we get to rock our best summery swimsuit looks. And we all know that feeling confident and comfortable in our swimwear is key to enjoying these magical beachy moments.

For many of us, being on trend is just as important as the fit and material of our bathing suits. If you're someone who loves creating trendy ensembles, or you're just curious about what trends are guiding swimwear in 2023, then the list below is for you. Read on to get inspired before you pack your beach bag and head out to enjoy the surf, the rays, or another great beach read poolside.

Leopard or Cheetah Print

It seems like anywhere we look in 2023, a leopard or cheetah print clothing item is within eyeshot. We're definitely not complaining; these spots have been elevated this year to become the ideal fun yet versatile print for many of our favorite midi skirts, blouses, and accessories. And when we say this print is trending everywhere, that applies to the beach as well.

Leopard and cheetah print swimsuits are definitely on-trend this year. Opt for an underwire one-piece in all-over spots, like caramel with a classic black leopard print, or go the mix and match route with solid black bottoms and a cheetah print bikini top.

Whichever route you go to bring this feline-inspired look to the beach, pool, or boardwalk, trust that these prints are universally flattering, so all you need to do to look and feel your best is throw on a wide-brimmed sunhat and your best sunglasses (bonus points if they're cat-eye!).

One-Piece Suits

As far as swimsuit styles go, one-piece suits are having an absolute renaissance this year. All you need to do to know why is look at any iconic beach picture from the '50s, and it'll click. One-piece swimsuits are versatile, flattering on everyone and a great way to add a stylish and inherently classic touch to any beach or pool look. To stay on-trend without sacrificing any comfort, go for a sweetheart style chlorine-resistant one-piece in color block black and leopard print or a classic black side strap style swimsuit with an attractive keyhole cut-out on the shoulder strap.

While one-piece suits are trendy and stylish, they're also super practical, which is part of why we're confident that this trend isn't going anywhere anytime soon. One-pieces provides added sun protection and will retain their shade and secure fit all day despite how many times you dive, splash, or surf in the waves.

High-Waisted Bottoms

While there’s something timeless about high-waisted bikini bottoms , they’re also right on trend for 2023. This is great news, as these bottoms create a flattering silhouette with any top you pair them with. For your beach and poolside needs this year, you’ll likely want several pairs of these bottoms to rock with your fave bikini or tankini tops.

Opt to have a print pair in your rotation, like a flattering, summery gingham design with a perfectly retro twist-front that you can pair with a matching print top or a complementary solid color top. You’ll also want a solid color bottom option, like a tummy control navy blue or black pair that you can mix and match with literally any bikini or tankini top. These bottoms provide just the right amount of coverage while being flattering, versatile, and fuss-free for fun- and sun-filled days!

Ditsy Floral

Just like leopard and cheetah print are everywhere in 2023, the same is true for ditsy floral. Ditsy floral is a slightly more subtle take on your favorite floral prints, made discernable by its tiny buds and versatile all-over flower patterns.

Since nothing will ever be as on-trend as sun protection, opt to rock your ditsy floral in 2023 with sun protective swimwear. A ditsy floral sun-safe swimsuit, with both UPF 50 sun protection and an all-over flattering floral print, is a win-win for all of your beachy and breezy needs. You can rock this print with a one-piece or a modest tankini for the right balance of coverage and trendy style.

We hope that reading about these 2023 swimsuit trends leaves you inspired to go out there and make a splash! With these timeless yet trendy swimwear options, you’ll look and feel your best no matter what your next in the sun and surf adventure brings.


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