A Guide to Trendy Swimsuit Styles in 2023

A Guide to Trendy Swimsuit Styles in 2023

Our favorite activities naturally include heading to the beach, taking a tropical vacation, or jumping into a backyard pool, and we definitely noticed that these fun, active times with family and friends include showing off our swimwear wardrobe! You’ll want to rock your cutest summery swimsuit looks to help you look and feel your confident best whether you’re hanging at the pool, the lake house, on a cruise ship, or a tropical beach, and we’re here to help you select the just-right pieces to add to your swimwear collection in 2023.

For some people, sporting an on-trend look is just as important a consideration as cut and fit when choosing swimwear. Whether you're someone who loves looking trendy or you're just curious about what the major swimwear trends are this season, check out our roundup below. Get inspired before you begin shopping, and before long you’ll be packing your beach bag with sunscreen and tawdry novels confident that your swimsuit game is on lock.

Leopard or Cheetah Print

It seems like everywhere we look in 2023, leopard or cheetah print pieces are major players, and we think that’s just fabulous! Animal prints are ideal for many of our favorite skirts, blouses, and accessories as they offer both flair and versatility. When we say this print is trending everywhere, we absolutely mean the beach, too!

Leopard and cheetah print swimsuits are trending big for 2023. You might choose an underwire one-piece in all-over spots, such as one with a caramel background and classic black leopard spots for sophisticated va-va-voom, or go the mixy/matchy route with solid black bottoms and a cheetah print bikini top. However you go about bringing this feline-inspired look to the beach, pool, or boardwalk, trust that these prints are flattering to pretty much everyone of any age, and belong in every fashion aesthetic—it’s all down to styling!—so all you need to do to look and feel your best is throw on a wide-brimmed sunhat and your best sunglasses (bonus points if they're cat-eye!).

One-Piece Suits

As far as swimsuit styles go, one-piece suits are having an absolute renaissance this year. Of course, one-pieces are never “out,” but they are especially “in” right now! Look at any iconic beach picture from the '50s, and you understand why they are trending again in an instant. One-piece swimsuits are versatile, flattering and inherently classic. Sweetheart necklines, lower leg openings, and halter necks are trending, too, so if that suits you (no pun intended!) go for it with a classic black or red bathing suit and you’ll be following the trend this year and be sure your new suit will never be dated, because if you shop for quality your swimwear should last for many seasons.

High-Waisted Bottoms

While there’s something timeless about high-waisted bikini bottoms, they’re right on trend for 2023. This is great news, as these bottoms create a flattering silhouette with almost any swimwear top, whether you prefer a swim shirt, tankini top, bra-style bikini top or teeny triangle bikini top. For your fun-in-the-sun needs this year, you’ll likely want several pairs of these bottoms to rock with your fave swimwear tops.

You might want to include a fun print pair of high-waisted bikini bottoms in your swimwear wardrobe, such as a sweet gingham print or flirty polka dots. You’ll also want a solid color bottom option in your go-to neutral, like a pair of tummy control bottoms in navy blue or black pair so that you always have a reliable mix and match option. These bottoms provide just the right amount of coverage while being flattering, versatile, and fuss-free for fun-and sun-filled days!

Ditsy Floral

Just like leopard and cheetah print are everywhere in 2023, the same is true for ditsy floral. Ditsy florals are small flowers in a tight, random-seeming all-over print.  Think classic British little girls’ dresses. Ditsy florals are a subtle, classic floral that will feel fresh, elegant, and summery.

Of course, nothing will ever be as on-trend as sun protection! If you think you might want a ditsy floral in 2023, choose sun protective swimwear. A ditsy floral sun-safe swimsuit with both UPF 50 sun protection (covered areas only) and an all-over pretty floral print is a win-win! A ditsy floral print one-piece or modest tankini can help you achieve the right balance of coverage and trendy style!

We hope that reading about these 2023 swimsuit trends inspires you to go out and make a splash this swimsuit season! Consider these trendy and timeless swimwear options; we know you’ll look and feel absolutely fabulous!


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