A Guide to Luxury Towels

Treat Yourself – A Guide to Luxury Towels

It’s the little things in life that can provide the greatest sense of comfort, and one of our favorite go-toss for generating a little extra extravagance is luxury towels. There’s just something about getting towels with some increased softness and style that can help you feel like a million bucks. So what should you be looking for when purchasing luxury bath towels? Take a look at our guide and get ready to treat yourself!

What to Consider

There are a handful of things that you will want to consider and keep in mind when looking for luxury towels. These are the aspects that are going to truly set them apart from your run-of-the-mill towels. We recommend taking a close look at the build, weight, fabric, and size of the towels you’re considering for your home.

The Build

The build of a towel is talking about the number of loops found in the towel. The absorbency of your towel is determined by how many loops it has as well as by how large or small the loops are. A luxury towel will have great absorbency, so this is definitely something that you will want to consider in your search. Look for a towel that has 1000 loops or more as well as loops with a longer length. Whether it’s a decorative hand towel or a go-to bath towel, loop number and size matter.

The Weight

The weight of your luxury towels is another big factor to keep in mind. In this area, it really comes down to what kind of towel you’re looking for and what it’s made of. The weight of a hand towel is going to be different from the weight of a bath towel, and that’s ok. The most important thing to consider when it comes to weight is what you’re most comfortable with.

The Fabric

Fabric can make a world of difference for your luxury towels. Here at Lands’ End, we recommend looking for towels made of either Supima cotton or Turkish cotton. They are both known for being extremely absorbent and soft. Both of these types of cotton have strong fibers that ensure they’ll last you a long time.

The Size

There are essentially two different sizes of bath towels to consider. One is the classic bath towel and the other is a bath sheet. Both of these size options offer towels that are incredibly absorbent and soft. However, bath towels are typically 27x52 inches, while bath sheets can be as large as 40x70 inches. If you’re looking for some extra coverage, a bath sheet is going to be the best option for you.

Think About Style

Once you’ve taken the essentials of build, weight, fabric, and size into account, it’s time to think about what your preferred style is for your luxury towels. What are your different style options for luxury towels and how do you determine what’s most important?

Design vs. Solid Color

The first thing you’ll want to determine is whether you want luxury towels with a design or if you prefer towels in a solid color. The luxury towel set you purchase is going to last you a very long time, so it’s important to get one that fits your style, the design in your home, and your personal preference.


Some luxury towels are simply smooth and soft, while others feature a textured design to add some individuality and diversity to your collection of towels. Take a moment to consider if you would like something with a unique texture, or if you would prefer to have something smooth and classic.


Another option to consider is monogramming, which is a timeless option that will never go out of style. Getting some monogrammed bath towels is an easy way to add a little extra luxury to your life! Monogrammed towels also make for a great gift, so if you’re looking for something special to get for your significant other or a close friend, this is a great option to consider.

How to Take Care of Luxury Towels

Properly caring for your luxury towels will go a long way in preserving their softness, absorbency, and overall quality. Before you do anything else, look for any special washing instructions on your towels and be sure to follow them. You’ll also want to be sure to group your towels by color to ensure they stay as bright and vibrant as possible. We also recommend avoiding any kind of bleach or fabric softener, as these often contain harsh chemicals that could have a negative effect on your luxury towels.

We’ve found that investing in soft, high-quality towels is a great and easy way to truly treat yourself and take the everyday activity of showering or bathing to the next level. Create more comfort and luxury for yourself with some snug and beautiful towels!

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