Every Lands' End Sweater Tells a Story

Every Lands' End Sweater Tells a Story

Whether it’s our employees in customer service or those in our retail stores, they’ve all experienced loyal customers coming in looking for a replacement for a favorite item. The dog ate their favorite women’s Muk Luks. Their son lost one of his boy's gloves again (thank goodness we have a Lost Mittens Club). We’ve heard it all. But it’s our women’s sweater stories that tend to be most interesting. With so many styles and designs to choose from, we can’t keep them all stocked all the time.

But, you’d be amazed at what we can do if you simply reach out to us and share your story. Read on to see how a lost sheep inspired us and how every Lands’ End sweater tells a story.

Our Favorite Sweater Story

A whimsical black sheep, boldly facing the opposite direction from its other sheep friends, first made its appearance on a softer women’s Supima® cotton sweater back in 2015. We sold out in seconds. Hundreds of sweaters were gone almost as soon as we released the style. We heard from customers across the country who loved the unexpected design. For some, it perfectly personified “that friend.” For others, it became a wearable billboard for their make-their-own-path personality.

For one customer (we’ll call her Jamie to protect her identity), the sweater was the best gift she’d ever received. It was the perfect smile starter, every time she pulled it on. She knew she’d get comments, and loved telling the story over and over.

Then, in late 2017, Jamie’s prized sheep went missing. Here’s what happened. Jamie boxed up her belongings in preparation for a move. In the crazy chaos that followed, her sweater ended up in a “give away” pile. When her mistake was recognized, she drove to the donations drop-off, shared her story with the understanding workers, and proceeded to sift through bag after bag, looking for her favorite sweater. No luck.

One last hope: she wrote us a letter, asking if there was any chance we still had the sweater, tucked away in a corner? We searched. No luck. A few employees even offered to send her their own sweater, but our designers and merchants had a better idea.

“What if we had a new women’s sweater specially made for Jamie?” Could we do that? Turns out we can. Our wonderful vendor had a single sweater recreated, just for her. In about a month, Jamie had the package in hand, completely shocked by its contents. Her tears of joy were all the payment we needed.

What Makes Lands’ End Sweaters So Amazing

Jamie’s passionate story is one of our favorite stories to share. But there are loads more out there. We hear from so many loyal customers about how they’re so glad they have a reliable sweater that matches everything in their wardrobe and feels so amazing against their skin. Take the Supima® cotton we use, for example. It’s soft, smooth against the skin, and is a perfect weight to wear in any season. Plus, they keep their shape wash after wash (and yes, you can put them in the washing machine). They’re also color-resilient, so you can ensure your cute patterns and bright colors stay looking brand-new year after year. Those are the benefits of using Supima®— a type of cotton that is so rare that it comprises only one-third of the cotton sold in the United States.

Balancing Timeless Fashion with Trendy Designs

As for designs, we use the same type of fun and whimsical prints on all of our Christmas sweaters, so that every time you slip on your soft cozy sweater you have a smile on your face. Our designs are timeless, with prints that fit the season. There are the traditional snowflakes, snowmen, Christmas trees, and Santas most years. But there are also a few unique styles that you won't see anywhere else, such as the aforementioned black sheep sweater loved by Jamie and so many other women. We also, of course, have a variety of printed sweaters that don’t necessarily scream, “Christmas!” Whatever design you fall in love with, just be sure to heed Jamie’s warning and keep it somewhere safe.

It isn’t just the color or print of the sweater that makes it timeless, though; it’s also the cut and type of sweater. Some people prefer turtleneck sweaters to V-neck ones, for example. Some prefer open cardigans to crew necks. Some have no preference, as long as it’s a Lands’ End sweater.

So, whether you are looking for a festive sweater or a comfy cashmere sweater, shop today and pick up a sweater for yourself, and give one as a gift. We’re pretty certain it’ll be a huge hit.


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