Summer has a way of bringing out the best in simple pleasures: a packed beach tote by the door, a towel still warm from the sun, a favorite sandwich wrapped and ready for the cooler, and one more reason to spend the day outside. This season, Lands’ End and Wawa are celebrating summer with a limited-edition partnership designed for anyone who believes summer is better with good food, good company and a little less screen time.
The Lands’ End x Wawa collection brings together two brands with a shared love of enjoying every summer moment. At the center of the launch is the Shorti® Tote, a beach-ready bag with one very specific mission: help get a Wawa Shorti hoagie safely to the shore. It is playful, practical and unmistakably seasonal, with the kind of charm that makes a day at the beach feel even more memorable.
The collaboration is part of Lands’ End’s “Analog Summer”, a call to trade scrolling for shoreline walks, notifications for conversations and screen time for beach time. It is also a natural fit for Wawa fans who already know that a summer day can be planned around a favorite hoagie stop on the way to the water. Together, the two brands are turning that ritual into a limited-edition collection made for packing up, heading out and enjoying the moment.
Meet the Lands’ End x Wawa Collection
The three-piece Lands’ End x Wawa collection includes the Shorti Tote, the Shorti Charm and the Shorti Tee. Each piece adds its own nod to the partnership, whether you are looking for a statement-making beach tote, a small accessory with personality or a graphic tee that celebrates the fun of the launch.
The Shorti Tote is the hero of the collection and represents the playful meeting point between Lands’ End’s classic coastal style and Wawa’s beloved shore-day tradition. Inspired by and made for the Wawa Shorti hoagie, this Lands’ End classic is made for the kind of summer outing that starts with sunscreen, towels and sunglasses and ends with a picnic lunch on the sand. The idea is simple: if you are bringing your favorite sandwich along for the day, it deserves a proper ride.
The Shorti Charm adds topping-inspired detail to the collection, a playful tribute to the customization Wawa customers know well. From fresh ingredients to favorite combinations, Wawa hoagies are personal by design, and the charm brings that spirit into a collectible accessory. The Shorti Tee completes the trio with a graphic piece that lets fans wear the collaboration long after the beach day is over.
Shop the limited-edition collection while supplies last:
When and Where to Shop
The full Lands’ End x Wawa collection will be available for online order beginning July 22, arriving just in time for those late-summer beach days, road trips and weekend plans. Limited quantities of the Shorti Tote will be available at select Wawa stores in New Jersey and on Wawa.com, while supplies last — jump into the summer fun in three easy ways:
- Order through Lands’ End. Shop the limited-edition Lands’ End x Wawa collection on LandsEnd.com starting July 22. This is the best place to find the full three-piece assortment, including the Shorti Tote, Shorti Charm and Shorti Tee, while supplies last.
- Visit Wawa.com. Check Wawa.com beginning July 22 for limited quantities of the Shorti Tote. Availability may vary, so ordering online is the most reliable way to shop if you do not want to miss out.
- Visit a Wawa store. If you are in New Jersey or planning a shore trip, look for limited quantities of the Shorti Tote at participating Wawa stores while supplies last, then make the Analog Summer Shorti part of the experience by building the featured hoagie at the Wawa ordering kiosk.
How to Build Your Analog Summer Shorti Hoagie
The collection is only part of the fun. To make the experience feel even more complete, customers can build an “Analog Summer Shorti” at Wawa by choosing oven roasted turkey, provolone, spicy mustard, shredded lettuce, tomatoes, crispy onions and Old Bay seasoning on the ordering kiosk.
Think of it as the edible companion to the tote: a summer-ready hoagie order made to match the spirit of the collaboration. Stop at Wawa on the way to the beach, build the Analog Summer Shorti at the kiosk, tuck it into your beach-day plans and head for the shore. It is an easy way to participate even if you are simply celebrating the launch with lunch, a sunny afternoon and a few hours away from your phone.
Why Lands’ End and Wawa Are a Natural Fit for Summer
Lands’ End has long been tied to the rhythm of summer through durable totes, swimwear, beach-ready layers and casual classics made for real life. Wawa holds a different but equally recognizable place in summer routines, especially for East Coast customers who make it part of the drive to the shore, the post-beach refuel or the quick stop that turns into a tradition.
That shared connection to everyday summer rituals is what makes the partnership feel natural. It is not just about a tote, a tee or a charm. It is about the small details that make a seasonal moment feel personal: the beach bag you always reach for, the sandwich order you know by heart, the route to the shore, the friend who brings the snacks and the afternoon that feels better because nobody is in a rush.
Kym Maas, President, Consumer & Chief Creative Officer at Lands’ End, described the Shorti Tote as “our love letter to beach days, delicious food and the joy of being present.”
Dave Simonetti, Sr. Director of Store Operations at Wawa, stated “It’s a thrill to partner with Lands’ End on a one-of-a-kind accessory that’s sure to bring joy to our customers this summer!”
Together, those perspectives capture the heart of the launch: useful, unexpected and fun.
Pack the Tote, Grab the Shorti and Make It an Analog Summer
The Lands’ End x Wawa collection is designed for the kind of summer that does not need to be over planned. It is for beach days that start with a quick stop, afternoons that stretch longer than expected and the small traditions that make the season feel like yours. Whether you are collecting the Shorti Tote, clipping on the Shorti Charm, wearing the Shorti Tee or building the Analog Summer Shorti before heading to the shore, the launch invites you to take part in the fun in your own way.
Shop the Lands’ End x Wawa Shorti CollectionParticipating Wawa Stores (as supplies last): Customers should order online at Wawa.com and/or Landsend.com if stores do not have bags in stock
| ADDRESS | CITY | STATE | STORE # |
|---|---|---|---|
| 3800 Landis Avenue | Sea Isle City | NJ | 8243 |
| 9404 3rd Avenue | Stone Harbor | NJ | 8247 |
| 2701 Ocean Drive | Avalon | NJ | 8202 |
| 502 Shore Road | Somers Point | NJ | 8244 |
| 1426-28 Texas Avenue | Cape May | NJ | 8204 |
| 2500 N. Route 9 | Ocean View | NJ | 8230 |
| 813 W. Brigantine Boulevard | Brigantine | NJ | 8203 |
| 902 Central Avenue | Ship Bottom | NJ | 8008 |
| 3932 Brigantine Boulevard | Brigantine | NJ | 8203 |
| 1250 West Avenue | Ocean City | NJ | 8226 |
| 418 W. Rio Grande Avenue | Wildwood | NJ | 8260 |
| 5212 Ventnor Avenue | Ventnor | NJ | 8406 |
| 30 Shore Road | Marmora | NJ | 8223 |
| 3904 Route 47 | Dorchester | NJ | 8316 |
| 110 34th Street | Ocean City | NJ | 8226 |
| 2432 Highway #35 | Manasquan | NJ | 8736 |
| 3601 Route 9 South | Rio Grande | NJ | 8242 |
| 3485 Route 35 North | Normandy Beach | NJ | 8735 |
| 9300 Ventnor Avenue | Margate | NJ | 8402 |
| 3200 New Jersey Avenue | Wildwood | NJ | 8260 |
| 1515 Bayshore Road | Villas | NJ | 8251 |
| 13115 Long Beach Boulevard | Long Beach Township | NJ | 8008 |
| 3719 Bayshore Road | Cape May | NJ | 8204 |
| 945 W. Bay Avenue | Barnegat | NJ | 8075 |
| 330 W. Spruce Avenue | North Wildwood | NJ | 8260 |
| 16 MacArthur Boulevard | Somers Point | NJ | 8244 |
| 1344 Corlies Avenue | Neptune | NJ | 7753 |