Softness in a word: Supima.
What is Supima®? Only the best cotton grown in America. With extra long fibers that feel smoother, take dye better and last longer than lesser cottons. It’s rare, too — less than 3% of American cotton is fine enough to wear the Supima name. So you know it makes an exceptional tee. We've also introduced a new wash to our already amazing tee for extra softening.