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Privacy Policy

Last Updated: May 21, 2018

This website or mobile application (“Site”) is owned and operated by Lands’ End‚ Inc. or an affiliated entity. The goal of this Privacy Policy is to inform you about the information we gather about you‚ how we use and share that information‚ and how we safeguard that information. This Privacy Policy applies to information collected via this Site‚ our retail locations‚ and our catalog business.

Your use of this Site‚ and any disputes arising from it‚ are subject to this Privacy Policy as well as our Terms of Use and all of its dispute resolution provisions‚ including arbitration‚ class action waiver‚ limitation on damages‚ and choice of law.

Collection of Your Information

Information You Provide to Us

We collect personal information from you when you interact with us via this Site‚ our retail locations‚ and/or our catalog business. Personal information is information that identifies you or is reasonably linked to you. The personal information we may collect includes your name‚ email address‚ mailing address‚ shipping address‚ phone number‚ and payment card information. When you ask us to ship an order‚ we collect the information you provide to us‚ such as the name‚ billing address‚ shipping address‚ and phone number of recipients. Here are some examples of ways in which you may choose to interact with us:

  • Creating an personal account on our Site;
  • Making an online‚ offline retail location, or catalog purchase from us;
  • Requesting customer service or otherwise contacting us;
  • Submitting a story‚ testimonial‚ rating or review‚ or other content to the Site for possible posting on the Site;
  • Participating in a contest‚ sweepstake‚ promotion‚ or survey;
  • Opting in to a text message program; or
  • Otherwise submitting personal information to us

Information from Other Sources

We also may collect information about you from third party sources. The information we collect from third party sources may include things like demographic information and purchase preference information. The third party sources may include public databases‚ social media platforms‚ data append services‚ data sharing cooperatives‚ and others.

Automated Information Collection

We receive and store certain types of technological information when you interact with our Site‚ our emails‚ and our online advertisements. This information is intended to help our Site work properly‚ to help us evaluate use of our Site‚ and to support our website analytics and marketing campaigns. Here are some examples of such information:

  • We may collect technical information like your internet protocol address‚ your device operating system and browser type‚ the address of a referring website‚ if any‚ and the pages you view on our Site.
  • We use “cookies” to recognize you as you use or return to the Site. This allows us to provide a continuous and more personalized shopping experience for you. A cookie is a small text file that a website or email may save to your browser and store on your computer‚ tablet or smartphone.
  • We may also use web beacons (also called pixel tags or clear gifs). These web beacons allow us to know if a certain page was visited‚ an email was opened‚ or if ad banners on our Site and other sites were effective.

Single Sign-On Services

We may also use single sign-on services that allow you to sign into this Site using your third-party social networking login credentials for accounts such as Facebook‚ Google‚ or Yahoo. This allows you to link your existing social network profile to your Site account. Once connected‚ you will be able to post content on the third-party website from this Site and interact with your friends from the third-party site(s). Any information or content that you post to the third-party website will be subject to that website’s own privacy policy. We may also access and use available information from your third-party social network profile‚ such as your name‚ location‚ profile picture and information‚ gender‚ list of friends‚ friends’ profiles or postings‚ email address‚ wall postings and news feed.

Use of Your Information

Lands’ End uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment‚ internal business processes‚ marketing‚ authentication‚ loss and fraud prevention‚ public safety and legal functions. Here are some examples of the ways in which we use your information:

  • To fulfill your requests for products and services and communicate with you about those requests;
  • To register and service your account;
  • To administer surveys‚ sweepstakes‚ contests‚ and promotions;
  • To provide customer service and alert you to product information‚ including recalls;
  • To help us improve and customize our service offerings‚ websites‚ and advertising;
  • To send you information about our products‚ services‚ and promotions via various channels including email; and
  • To protect the security or integrity of our websites and our business.

We may use your personal information to allow you to send messages to a friend through this Site. By using this functionality‚ you are telling us that you are entitled to use and provide us with your friend’s name and email address.

To accomplish these purposes‚ we may combine personal and non-personal information we collect with offline information‚ including information from third parties. We may transfer or disclose your information with our corporate affiliates for these purposes.

Disclosure of Your Information to Third Parties

We disclose your personal information to third parties with your prior consent or under the following circumstances:

Sears Holdings Corporation

On April 4‚ 2014‚ Lands’ End‚ Inc. separated from Sears Holdings Corporation. Post-separation‚ Lands’ End and Sears Holdings operate as independent companies. Lands’ End continues to offer products for sale through Lands’ End Shops at Sears‚ located in certain Sears retail stores. Lands’ End also continues to participate in the Shop Your Way member loyalty program operated by Sears Holdings. As required by the separation agreements‚ Lands’ End shares with Sears Holdings the customer transaction information for customers who engage in transactions at Lands’ End Shops at Sears and for Shop Your Way members who engage in transactions via any Lands’ End catalog‚ website‚ or mobile application.

Service Providers

Lands’ End may share your personal information with service providers and other third parties who need access to your information to provide operational or other support services‚ such as payment processors‚ shipping agents‚ product fulfillment vendors‚ and companies that help us improve our product and service offers and our Site. We require our service providers to keep your information secure. In addition‚ unless otherwise disclosed to you‚ our service providers are not authorized to use or disclose your personal information for their own marketing purposes.

Legal Requirements‚ Safety‚ and Loss Prevention

Lands’ End may disclose your personal information in other special circumstances. For example‚ we may provide personal information about you to regulatory authorities and law enforcement officials in accordance with applicable law‚ when we otherwise believe in good faith that the law requires it‚ or to respond to requests from government authorities. There may be instances when we may use or disclose your personal information in order to protect or defend the legal rights‚ property or operations of Lands’ End or our employees or agents; to protect the rights‚ privacy‚ safety or security of users‚ members or others; to protect against fraud; and to allow us to pursue available remedies or limit the damages that we may sustain.

Marketing Purposes

From time to time‚ Lands’ End may share your personal information with carefully selected companies who may offer you products and services of interest. To opt out of this sharing‚ please contact us via one of the channels listed in the Contact Us section of this Privacy Policy.

Business Transfers

Lands’ End may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Lands’ End or as part of a corporate reorganization or stock sale or other change in corporate control.

Your Rights to Access and Control Your Personal Data

You have many choices about how your data is collected, used and shared.

If you would like to opt out of Lands' End promotional emails‚ please follow the unsubscribe link at the bottom of each such email or contact us at

If you would like to opt out of receiving Lands' End catalogs‚ please contact us at one of the channels listed in the Contact Us section of this Privacy Policy.

Please be sure to include your full name‚ the types of communications you would like to receive or not receive‚ and your contact information. For example‚ if you would like to opt-out of receiving catalogs‚ make sure to include your mailing address in your communication to us.

Please allow a reasonable time for your preferences to be processed. It may take up to 10 days to process your requests related to email and 2-4 weeks to process other requests.

We may still contact you for transactional purposes such as customer service‚ product information‚ service notices‚ or recalls. We may also contact you with questions or information regarding your order‚ such as regarding order status‚ shipment‚ or refunds.

You can learn more about how to make these requests at and we will consider your request in accordance with applicable laws.

Please be aware that‚ even if you opt out of receiving marketing communications from us‚ Residents in the EU designated countries may have additional rights under their laws, including the General Data Protection Regulation ("GDPR"). For full details of Lands' End's compliance with GDPR, please see the full Privacy and Security Policy located at or by using the Contact Us Form ( and selecting the "Send an Email" form. Please set the subject field to "GDPR-EU Data Subject Request" and include your request in the comments section along with the required information.

We may retain your personal data even after you have made certain choices if reasonably necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, or fulfill your request to "unsubscribe" from further messages from us. We also may also retain de-personalized information after honoring your request(s).

Interest-Based Advertisements/Online Advertisements

Lands’ End works with third party service providers who help serve ads on our behalf on various online advertising networks. The online ad networks may use your browsing history across participating websites to show you interest-based advertisements on those websites. You may see ads for Lands’ End on participating websites based on how you browse our Site as well as how you browse those websites.

To learn more about interest-based advertising‚ including how to opt out‚ click here. Please note that the opt-out mechanism relies on cookies to remember your choices with respect to ad-serving on websites. We may also use technologies‚ such as our own cookies‚ to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising‚ click here. If you delete your cookies‚ use another computer or device‚ or change browsers‚ you will need to repeat the opt-out process. Other websites you visit may offer their own opt-outs. If you do opt-out of interest-based advertisements‚ you may still see advertisements on websites you visit‚ but those ads will not be based on your browsing behavior.

Disabling Cookies

Most web browsers allow you to exercise control over cookie files on your computer by erasing them‚ blocking them‚ or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. You can choose to browse our Site without accepting our Site’s cookies. These cookies allow us to recognize you from page to page‚ and they support your transactions with us. Without these cookies enabled‚ you may not be able to complete a purchase or take advantage of certain Site features.

Children Under 13

This Site is a general audience website‚ and does not knowingly collect information online from children under 13 without prior parental consent. Please contact us via one of the channels listed in the Contact Us section of this Privacy Policy if you believe we have collected information from your child so that we can work to delete it.

Removal of Content Posted by a Minor

If you are under 18 and have an account on our Site‚ you may ask us to remove content or information that you have posted to the Site. To request to remove posted content‚ please contact us via one of the channels listed in the Contact Us section of this Privacy Policy. Please note that your request does not ensure complete or comprehensive removal of the content because your content may‚ for example‚ have been reposted by another user.

Information Security

Lands’ End maintains reasonable and appropriate physical‚ administrative‚ and technical controls to protect your personal information. For example‚ we use Secure Sockets Layer (SSL) technology‚ the industry standard in transferring information‚ to process orders. While we work very hard to protect your privacy‚ no method of security is guaranteed to be effective‚ and we cannot be responsible for the actions of those who may gain unauthorized access to your personal information. Lands’ End makes no warranties‚ express‚ implied or otherwise‚ as to the ultimate effectiveness of our reasonable and appropriate safeguards.

Mobile Applications

Lands’ End mobile applications may collect certain information automatically‚ such as the type of mobile device you use‚ the temporary or persistent unique device identifiers (UDIDs) placed by us or our service providers‚ the IP address of your mobile device‚ your mobile operating system‚ the type of mobile Internet browsers you use‚ and information about the way you use our mobile applications

Our mobile applications may also collect precise information about the location of your device if you first provide permission through your device before our mobile applications obtain such location information from technologies like GPS‚ Wi-Fi‚ or cell tower proximity (or a combination of these technologies). Lands’ End and our service providers may use and store this information‚ in combination with other location-based information such as IP address and billing or postal code provided by you at time of your mobile application registration‚ to provide enhanced location based services‚ such as store specific services‚ search results‚ and other content. To opt-out of the collection of location data‚ see below.

There are multiple options for users of our mobile applications to opt-out of the collection and use of your precise location information

  • You can stop all collection of information by our mobile applications easily by uninstalling the mobile application. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network. If you uninstall a mobile application from your device‚ the Lands’ End unique identifier associated with your device may continue to be stored. If you re-install the application on the same device‚ Lands’ End will be able to re-associate this identifier to your previous transactions.
  • You may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

Communications by Telephone

Calls may be recorded for monitoring our customer service standards and for security. By using the call system you are providing affirmative consent to recording by Lands' End.

Changes to this Privacy Policy

Lands’ End may update this Privacy Policy from time to time. Please check this Privacy Policy periodically for changes. We will also notify you of material changes either by email or by a notice on this Site


Your personal information may be stored and processed in the United States or any other country in which Lands’ End or its service providers maintain facilities. By using this Site‚ you consent to the transfer of information to countries outside of your country of residence‚ including the United States‚ which may have different data protection rules than in your country. This Site is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state‚ country or territory other than that of the United States.

California Privacy Rights

If you are a California resident and Lands’ End customer you have the right to request information from Lands’ End regarding the manner in which Lands’ End shares certain categories of your personal information with third parties for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Lands’ End at its designated address and receive the following information:

  • The categories of information Lands’ End disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;
  • The names and addresses of third parties that received such information; and
  • If the nature of a third party's business cannot be reasonably determined from the third party’s name‚ examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Lands’ End’s designated email address for such requests is

Contact Us

Request to Receive Catalogs: If you would like to receive our catalogs‚ please call 1-800-963-4816 We will need your name‚ address‚ and telephone number to mail catalogs to you.

Request to Stop Catalogs: If you would like to stop receiving our catalogs‚ please call 1-800-963-4816 or email It may take 2-4 weeks to process your request.

Request to Opt Out of Third Party Marketing: We may make portions of our catalog and e-mail lists available to carefully screened companies whose products or services might interest you. If you prefer to have your name withheld from these lists‚ please call us toll-free at1-800-963-4816 or send an email to

General Privacy Questions: If you have questions about this Privacy Policy‚ please use our Contact Us Form‚ call 1-800-963-4816 or send an email‚ including your name and mailing address‚ to

Addendum to Privacy Policy Page

Text Message Terms of Use

  1. Your carrier's standard messaging rates apply to your entry or submission message to any Lands' End text message service, our confirmation and all subsequent text message correspondence. Lands' End does not charge for any content; however, downloadable content may incur additional charges from your cell phone provider. Please contact your wireless carrier for information about your messaging and data plan(s). Your carrier may impose message or charge limitations on your account that are outside our control. All associated charges are billed by and payable to your mobile service provider.
  2. By subscribing to LANDS’ END ANYWHERE, you consent to receiving up to 8 automated marketing text messages per month from Lands' End at the mobile number provided at opt-in, which may include offers from us, our affiliates and partners. You can unsubscribe at any time by texting STOP to 77344. Your consent to receive text messages is not a condition of purchase. Msg&Data rates may apply.
  3. You represent that you are the owner or authorized user of the wireless device you use to subscribe to our text message service, and that you are authorized to approve the applicable charges.
  4. We will not be liable for any delays or failures in your receipt of any text messages as delivery is subject to effective transmission from your network operator and processing by your mobile device. Carriers are not liable for delayed or failed messages. Our text message services are provided on an AS IS, AS AVAILABLE basis.
  5. Data obtained from you in connection with our text message service may include your cell phone number, your carrier's name, and the date, time and content of your messages to us and other information that you may provide. We may use this information to contact you and to provide the services you request from us, and to otherwise operate, develop and improve the service. Your wireless carrier and other service providers may also collect data about your text usage, and their practices are governed by their own policies. We will only use information you provide to the service to transmit your text message or as otherwise described in our privacy policy. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us information in connection with the service, you agree to provide accurate, complete, and true information.
  6. Our text message service and the content and materials provided through the service are proprietary to us or our licensors, and are for your personal, non-commercial use only. You shall not damage, impair, interfere with or disrupt the service or its functionality.
  7. Our text message service is available only in the United States.
  8. We reserve the right to alter these text message terms and conditions from time to time. We may suspend or terminate our text message service to you if we believe you are in breach of our terms and conditions. Your service is also subject to termination in the event that your wireless service terminates or lapses. In the event that you change or deactivate your mobile number, it is your responsibility to notify Lands’ End by emailing us at We may discontinue the service at any time.
  9. If you have any questions, email us at You can also text the word HELP to 77344 to get additional information about the service. We do not charge for help or info messages; however, your normal carrier rates apply.
  10. Terms are subject to change.