At the height of summer, finding a spot to take in the waves and sunshine can be serious business. And once you've secured your place in the sand, the last thing you want to worry about is a flimsy beach towel that comes up short or leaves you feeling uncomfortable and scratchy.
If you're like anyone else who frequently enjoys the beach, there's a good chance you already have an arsenal of beach towels in your lineup. You may even be the owner of a second home that comes with its own closet full of sun-bleached, much-loved towels ready to throw into your beach bag.
While it's easy to develop a certain nostalgia for those towels that have served for family beach vacation after family beach vacation, it's also true that they may no longer be the best option for the beach. After so many years of use, they may be getting threadbare—pulling away at places, and worn down so much that what should be a comforting cloud of cotton feels more like a strip of sandpaper. If any of those descriptions match your towel collection, it's time for an upgrade.
Our Rugby Towel represents the best qualities a beach towel can have. And what are those best qualities? We'll start with fabric: a 100% cotton towel will have a soft, fluffy feel and act as the perfect cushion between yourself and the sand (or a poolside chaise lounge). It's the next best thing to having your own sofa on the beach (and a lot easier to transport). And of course, as a cotton fabric it is resilient, easy to wash, and will only grow softer with time.
Another key detail is a subtle design choice that's often overlooked. Our Rugby Towel is finished with flat weave edging. Flat weave edging wraps extra fabric around the towel's edges so that it won't get caught or unravel. In addition, it also gives our beach towels a cleaner look—and provides a slight buffer to incoming sand. As anyone who's ever visited the beach with a shovel-toting toddler can tell you, a sand buffer is one feature you don't want your towel to be without.
What's a beach towel without wraparound potential? We made sure to give the Rugby Towel generous proportions: at 39" wide and 78" long, it packs 6-½' of wraparound power. Aside from providing ample room to stretch out in the sun without sandy spillover, it also has enough length to wrap the body after a dip in not-as-warm-as-we-wish-it-was water (a perennial issue in Wisconsin). Plus, beach space can come at a premium during high summer. If you happen to be settling down with a generously sized towel, you'll be able to claim more land for your sun-seeking tribe right off the bat.
Ideally, a beach towel will also provide refuge from the sun, too. A beach towel that has been tested and rated UPF+50 (as our Rugby Towels have been) will act like an extra layer of sunblock (but to be clear: still wear sunblock).
Anyone familiar with Lands' End knows that we have a soft spot for monogramming, and that soft spot carries over to our monogrammed beach towels, too. There are certainly practical benefits to monogramming—for instance, adding your initials or first or last name to avoid any mix-ups—but you can definitely use it for less practical purposes, too.
Rather than engage its 10-character-limit for purposes of identification, you can add a cheeky phrase like "Beach Bum." Or forgo words entirely and personalize it with embroidered details like a sailboat, a lobster, or even a pair of boat shoes—whatever best gets you into a beach day state-of-mind.