1963

Land's End founded by Gary Comer, an avid sailor who has a passion for environmental protection and climate change.

1988

Implements a paper recycling program at all U.S. facilities. Items include office paper, catalogs, newspapers and corrugated cardboard.

1989

Begins donating scrap from pant cuffs to charity rather than going to a landfill.

1993

Starts conducting annual assessments of all operations to have a track record against which to measure sustainable success.

1994

Employees create Environmental Steering Committee to investigate all avenues of recycling opportunities at Lands' End.

1998

Begins using 30% post-consumer waste copy paper at corporate offices; 96% of non-catalog paper contains recycled fiber.

2000

Begins documenting and reporting its entire waste stream.

2001

Gary Comer sails through the Northwest Passage on a research vessel studying climate change.

2002

Recycles 100% of used corrugated cardboard.

2003

Begins using corrugated cardboard that contains 45% recycled fiber.

2004

Begins an initiative to reduce overall US catalog paper consumption by more than 50% by sending smaller catalogs to better-defined customer segments based on customer preferences.

2008

Installs motion sensor faucets in all bathrooms to save water.

Places bicycles outside all six buildings on the Dodgeville campus to encourage employees to not use cars for meetings on opposite sides of campus.

Achieves BREEAM certification (LEED equivalent) of new UK distribution facility.

2009

Creates "carpool preferred parking" spots close to the doors of all buildings to encourage employees to carpool to work.

Senior Leadership Team starts "journey towards sustainability" by striving to implement sustainability in three areas: people, processes, and products.

Establishes Lands' Friendly committee – a cross-functional group of employees working to ensure all facets of the business are focusing on green endeavors.

Launches green internal site for employees to act as a resource for employees to share ideas, tips and stories about how to live and work in a sustainable way.

Participates in the first ever "Earth Hour" by having employees from Lands' End locations around the globe shut off all lights for one hour.

Launches a community garden at all three Wisconsin campuses. Employees and their families maintain garden plots, and the vegetables and flowers are used personally, or donated to a local food bank.

Launches Lands' End Canvas brand with in-store fixtures made using reclaimed barn boards from around Wisconsin.

2010

Institutes "green aisles" in call centers, which feature workstations that are paperless – no catalogs, flyers, calendars or notebooks.

Becomes presenting sponsor of Madison's Clean Lakes Festival, which raises money to improve the lakes and waterways of Dane County in Southern Wisconsin.

Awarded first "Green Masters" rating (top 10%) in the state of Wisconsin from the Wisconsin Sustainable Business Council for businesses working to improve their sustainability.

A Lands' End employee joins the board of the Wisconsin Sustainability Business Council and the Madison Clean Lakes Alliance.

2011

Runs pilot program studying wind patterns and speeds from dozens of areas on the Dodgeville campus to research the feasibility of installing energy-generating wind turbines.

Achieves EPA Energy Star recognition for fourth of six Dodgeville campus buildings.

Awarded 2nd Green Masters rating from the Wisconsin Sustainability Business Council.

2012

Plans pumpkin patch and orchard, complete with apple, pear, cherry trees – fruit will be used on campus or donated to a local food pantry.

Starts compost project using food scraps, brush, and other compostable products.

Launches sustainability website, installs charging stations for electric vehicles at all buildings on the Dodgeville campus.

Awarded 3rd Green Masters rating from the Wisconsin Sustainability Business Council.