Lands’ End works with key partners to help achieve our sustainability goals.
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Lands' End became a member of the Sustainable Apparel Coalition in 2013. This globally recognized organization consists of brands, retailers, manufacturers, government and non-government organizations, and academic experts in the global apparel and footwear market.
By joining forces in a coalition, companies can address the systemic challenges that are impossible to change alone. The Sustainable Apparel Coalition’s goal is to reduce the global environmental and social impacts of apparel and footwear. To do so, the Coalition focuses on building and refining the Higg Index, a standardized supply chain tool that measures the environmental, social and labor impacts of making and selling products and services.
Lands’ End provides quality feedback to the Coalition about its tools and service offerings.
Lands' End has been a proud corporate supporter of the National Forest Foundation (NFF) since 2012. Founded by Congress in 1991, the NFF works with the U.S. Forest Service to care for the 190-million-acre National Forest System. As a nonprofit organization, the NFF works with people and corporations to help fund the restoration of national forests and grasslands. Through this partnership, Lands' End has funded the planting of nearly 1.4 million trees in the following national forests:
As part of its sustainability program, Lands’ End has been supporting a clean lakes initiative since 2009. In 2010, Lands’ End became a founding and sustaining corporate partner of The Clean Lakes Alliance.
The alliance is a nonprofit organization dedicated to raising awareness of issues facing local waterways, keeping local lakes clean and healthy and encouraging residents to engage with the lakes. A key mission is to reduce phosphorus in the Yahara Watershed, a natural drainage basin for rain and snowmelt that includes the Yahara’s chain of lakes in the Madison area. The chain of lakes consists of Lakes Mendota, Monona, Waubesa and Kegonsa.
Lands’ End supports the alliance through financial contributions, thousands of employee volunteer hours and donations of custom clothing.
Lands' End is a member of the Wisconsin Sustainable Business Council, an independent nonprofit that works with the Wisconsin Department of Natural Resources and the University of Wisconsin. The council provides support and resources to Wisconsin businesses committed to sustainability, green initiatives and corporate social responsibility.
A top council initiative is the Green Masters Program, which is an objective, points-based recognition program for sustainability. Each year, the council recognizes Wisconsin's sustainability leaders and encourages continuous improvement. Lands' End received a 2017 Green Masters Award, representing the eighth year in a row that the company has been recognized at this level. The Green Masters award recognizes companies that have achieved the highest sustainable status.
The Green Masters Award criteria is based on actions in nine key sustainability areas:
Tom Eggert, founder and executive director of the Wisconsin Sustainable Business Council, on Lands’ End receiving its eighth Green Masters Award: "Lands’ End embodies the spirit and the values of the Green Masters Program. They are one of only two companies in the state to achieve Green Masters status for eight straight years (in fact, the entire time the program has been in existence). I am honored and delighted to welcome them once again to the select group of companies that have achieved Green Masters status in 2017."
Lands’ End partners with Martex Fiber as part of its recycling initiative. Martex Fiber, considered North America’s top textile recycler, has been innovating in the field of textile recycling since its founding in 1970. The company recycles pre-consumer and post-consumer textile wastes, diverting almost 200 million pounds of fabric waste from landfills each year. Supporting its zero-landfill "No Fiber Left Behind" pledge, Martex Fiber has a 360° recycling program that uses no wet processing and ensures that no excess cloth or fiber goes to waste.
Lands’ End launched a partnership in 2017 with the Driftless Area Land Conservancy to create a prairie habitat for the monarch butterfly to secure the future of this iconic insect. As are many pollinators, monarchs and their migration habitats are under threat. Lands’ End is donating nearly four acres on its campus to seed and maintain the habitat with the goal of attracting monarch butterflies. Both Lands’ End and the Conservancy will share the cost of purchasing the necessary seeds to create the habitat.
The monarch butterfly needs milkweed and nectar flowers on the landscape to thrive and rebuild its population in the Driftless Area, which is in its migration path. The hilly portion of land in southwestern Wisconsin, southeastern Minnesota, northeastern Iowa and northwestern Illinois is called the Driftless Area because it was never touched by glaciers during the Ice Age.
Lands’ End employees will manage and maintain the habitat. The work on creating the habitat continues.