We introduced our Square Rigger™ denim in 1983. Our philosophy: Make it as good as you can. Improve it whenever possible. And always, always price it fairly. Our Comfort-First™ Square Rigger Colored Jeans are no exception. They’re made with softer, stronger ringspun cotton that breaks in (but not down). They’re priced to be an honest value. And best of all, they hold true to the original legacy with two big improvements: long-lasting, versatile colors and 4% stretch for “I can’t believe these are jeans” comfort.