We introduced our Square Rigger™ denim in 1983. Our philosophy: Make it as good as you can. Improve it whenever possible. And always, always price it fairly. Our Comfort-First™ Square Rigger Jeans are no exception. They’re made with softer, stronger ringspun combed cotton that breaks in (but not down). They’re priced to be an honest value. And best of all, in what might be the biggest improvement to Square Rigger ever, we’ve added a hint of stretch that makes these our most comfortable jeans. Ever.