450 million is the number of jeans sold in the US every year. And these are the ones you’ll love – high rise black jeans that stay truly black. Because let’s face it: as much as we love cotton, it just doesn’t hold color very well. The fix? This stretch twill. No cotton in the blend means it’ll keep its jet black color wash after wash – without any special care. It also stretches and bounces back beautifully, and feels super comfortable.
The fit of these new high rise jeans is something special, too. And imagine being able to try any style of Lands’ End jeans – and have them fit exactly the same. (That is to say, universally flattering.) Mark it: this is a rare case where “if it sounds too good to be true, it probably is” doesn’t apply – on all levels.