We got a few of these towels to test out here at the office. None of us gave ours back. Initially, we thought the organic features were going to be the highlight of the show. After all, here’s a towel made with organic cotton and organic dyes in order to achieve soft, muted colors. Turns out, that’s just one side of the story. This is a downright impressive towel, any way you cut it. Longer terry loops mean you practically sink into the cotton, resulting in a soft, plush feel that one even described as “like wrapping up in a chenille robe.” Simply put, this isn’t just an organic cotton towel. It’s a GREAT towel – made with organic cotton. And we think that makes a difference.