Side 1: The super soft brushed outside. Side 2: The equally super soft brushed inside. It’s that “brushed inside and out” thing that sets Lands’ End flannel apart. Simply put, it couldn’t be softer. It’s made well, too – with clean-finished seams, securely sewn buttons, and neat hems throughout. In fact, you could practically wear it inside out and no one would be the wiser.