Jeans that feel great on so many levels.
Technology is an amazing thing – especially when it results in great-fitting jeans that are better for the environment. That’s the idea behind this new “water conserve” denim. By using special dye, wash and drying processes, we’re able to use far less water and energy – and create fewer pollutants – in making these jeans. They still have the great look and comfort you expect, too.