Softness in a word: Supima.
What is Supima®? Only the best cotton grown in America. With extra long fibers that feel smoother, take dye better and last longer than lesser cottons. It’s rare, too - less than 3% of American cotton is fine enough to wear the Supima name. This is one exceptional tee - especially with its special wash for extra softening and a variety of great prints to choose from!