Meet your 1 in 450 million – in black that doesn’t fade.
450 million is the number of jeans sold in the US every year. And these are the ones you’ll love – high-rise jeans in black that stays truly black. Because let’s face it: as much as we love cotton denim, it just doesn’t hold color very well. The fix? Our Forever Black stretch twill. No cotton in the blend means it’ll keep its jet black color for at least 50 washes. It also stretches and bounces back beautifully, and feels super comfortable.
The fit of these new black jeans is something special, too. Imagine being able to try any style of Lands’ End jeans – and have them fit exactly the same. (That is to say, universally flattering.) Mark it: this is a rare case where “if it sounds too good to be true, it probably is” doesn’t apply – on all levels.