The shirt that invented Comfort-First.
We designed the Comfort-First™ shirt to take everything annoying about button-ups and make it … well, not annoying. That’s why it’s made of 2-way stretch poplin — so it’s light and flexible, never stiff. That’s why it features a flex collar — for comfort all the way to the top button. That’s why it sports COOLMAX® technology — to keep you cool and dry, no matter how stuffy the room. That’s why it’s the right length to wear tucked or untucked — so you can wear it whatever way feels right. And that’s why we call it the Comfort-First shirt. (And also because “the button-up that’s not annoying” just didn’t have the same ring to it.)