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Share a photo of you wearing Lands' End pink & use #PinkThread & #MyLandsEnd for a chance to win a $100 Lands’ End Gift Card each week. And for every photo shared we will donate $1 to BCRF.

Some exclusions apply. Minimum total donation of $50,000.

BCRF's mission is to advance the world’s most promising research to eradicate breast cancer. For more information about BCRF, visit