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Lands' End Kicks Off Back-to-School Season With First-to-Last Day Favorites, Including Best-Selling Backpacks

Retailer offers seasonal savings and smart styles for kids of all ages

DODGEVILLE, WI – July 14, 2023 – Lands’ End, the classic American lifestyle brand, is kicking off the upcoming school season with a back-to-school event on Monday, July 17th by offering 50% off all backpacks, lunchboxes and children’s apparel online at landsend.com and in retail store locations.

"At Lands’ End, we pride ourselves on being a reliable back-to-school destination for families,” said Kym Maas, Senior Vice President of Product and Merchandising for Lands’ End. “Our robust assortment of backpacks and solution-focused kids’ clothing ensures that there’s something for every student’s closet.”

See below for more information on Lands’ End’s Back-to-School Event:

  • Styles for All Ages:
    • Backpacks & Accessories:
      • ClassMate® Backpack: Offered in sizes from small to extra-large, the best-selling Classmate® backpack features padded straps for comfort and reflective taping for extra safety precautions.
      • TechPack Backpack: Geared towards older children, the TechPack backpack features three large pockets, an interior laptop sleeve and adjustable padded straps.
      • Lunchboxes: TechPack lunchboxes are made with a leak-resistant interior, contain insulation to keep food cold for five hours with a single ice pack and accommodate a 16oz beverage bottle.
    • Solution-Oriented Apparel:
      • Fabric Innovations: Select bottoms are made with TOUGH COTTON™ and Iron Knee® technology, ensuring longer-lasting products that hold their shape.
      • UPF 50 & Moisture-Wicking: New active tees are made with UPF 50 protection and moisture-wicking fabric for all-day comfort.
  • Customization Options: Lands’ End offers a variety of ways students can personalize their backpacks and lunchboxes including monograms, sports numbers, team and club names, and more.
  • Back-to-School Sweepstakes: Lands' End is also running a Back-to-School sweepstakes, which kicked off Thursday, July 6 and runs through Thursday, August 17. Shoppers can enter for a chance to win a grand prize of $2,500 in spending money by visiting landsend.com/sweepstakes/back-to-school-sweepstakes. All details and official rules can be found at landsend.com.

About Lands’ End:
Lands’ End, Inc. (NASDAQ:LE) is a leading digital retailer of casual clothing, swimwear, outerwear, accessories, footwear, home products and uniform solutions. We offer products online at www.landsend.com, through our own Company Operated stores and through third-party distribution channels. We are a classic American lifestyle brand with a passion for quality, legendary service and real value. We seek to deliver timeless style for women, men, kids and the home. We also offer products to businesses and schools, for their employees and students, through the Outfitters distribution channel.

Media Contact:
Tricia Dudley
Director, Global Communications
Tricia.Dudley@landsend.com