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True Wisconsin

It's Everything you imagine. And more than you expect.

Welcome to the Midwest's playground. Wisconsin is a place of unrivaled natural beauty and surprising sophistication. Where Frank Lloyd Wright rubs shoulders with Lambeau Field. Where the Great Lakes compete with world-famous waterparks. And 'salt of the earth' mixes well with craft beers, brats and yes, lots of cheese.

We're headquartered in a place where friendliness is a way of life. Visitors are welcome.

Downtown by Lunchtime.

Our Dodgeville headquarters is just 2 hours from downtown Milwaukee, 3 from Chicago, and right next door to Madison, the Midwest's most livable city.

Introducing Dodgeville

Where the city goes to escape.

Nestled between Chicago, Milwaukee and Minneapolis, Dodgeville, Wisconsin is a slice of peaceful countryside. Rolling hills and meadows create a spectacular backdrop for the slower pace of small town life. Here, main streets are lined with quaint eateries, shops and art galleries. Weekends are devoted to trout streams, hiking paths, ski slopes and lazy days on the lake.

Explore rural Wisconsin's quirky towns and year-round attractions:

Mineral Point

Resident artists, galleries and shops make Mineral Point hum with creativity.

Mt. Horeb

Hunt antiques along streets dotted with Scandinavian trolls in Mt. Horeb.

Spring Green

Spring Green is home to Wright's Taliesin, first-rate Shakespeare and the fantastical House on the Rock.

Governor Dodge State Park

Play among the hills, bluffs, lakes and waterfalls of Governor Dodge State Park.