What Color Swimsuit is in Style? | Lands' End

What color swimsuit is in style?

Are you excited for swimsuit season? If your idea of heaven is playing on the beach while wearing a cool swimsuit, the answer is definitely yes. Every year, new swimwear trends emerge and there are all sorts of exciting styles you’re likely to see this summer. Catch up on the coolest colors before buying a new suit and you’ll know exactly what to look for.

Get the glow in a great swimsuit

If you miss the 80s, you’re in luck – neon colors are back in 2020. Some of the latest swimsuits are appearing in shades of shocking pink, electric blue and lime green. These eye-popping hues are made for summer and are perfect for anyone who likes standing out and making a statement. Not sure if the neon look is for you? Try a black swimsuit with bold neon accents – it’s an easy way to dip a toe in this trend.

Pre-treat your bathing suit

Preserve the beautiful color of your new swimsuit by pre-treating it before wearing it for the first time. Simply combine two tablespoons of vinegar with a quart of cool water. Submerge your swimsuit in the mixture and let it soak for 20 minutes to half an hour to seal in the color and keep it from bleeding.

Outrageously orange swimwear

Shades of sherbet orange are popping up in many designers’ swimwear collections. Soft and dreamy, this sunset-tinged color is just the thing you need for summer fun. It’s also gentle enough for almost anyone to carry off, unlike more intense versions of this fruity shade. Try it with gold accessories or denim accents, like a pair of women’s shorts with your bikini top. Orange is also nice with bright pink and even cobalt blue.

Swimwear gone wild

Alright, animal prints aren’t really a color, but they are definitely in. Bikinis and one-piece bathing suits covered in tiger stripes, giraffe spots and snake skin are popping up everywhere, bringing a sexy jungle vibe to the beach. If you like rocking a retro look, a try a leopard print tank suit with red lipstick and a pair of cat’s eye sunglasses and you’ll look like a pinup girl from the 1950s.

Swimwear that shines

Shimmer and shine when you cruise the beach in a metallic swimsuit. Shades like gunmetal gray, silver and copper are all the rage this year, so you might feel like a disco queen when you’re hanging by the pool. When it comes to accessorizing, remember that shades of gold and bronze are best with warm colors and earth tones, while anything in the silver family is stunning with cool hues, like navy.

Care for your swimwear

Chlorine is a color killer and can fade your gorgeous swimsuit. Reduce the damage it can do by showering before jumping in the pool. Make sure your suit gets totally soaked through, which minimizes the amount of chlorinated water it can absorb. When you’re done swimming, rinse it in cold water right away to remove any chemicals.

Opposites attract when it comes to swimsuits

Black and white are a match made in heaven, and they’re all over swimwear this year. The bold contrast of these timeless shades always makes a statement, but it’s also easy to carry off. After all, who doesn’t look good in black? Try a white tank suit with black straps, stripes or polka dots. A white trim on a black tankini gives it that special something and a simple black and white floral pattern is timeless and elegant.

Chocolatey swimsuit colors

Rich and earthy shades of brown are making a mark on the newest swimwear collections. This trend is wonderfully understated, and it can bring out the best in your tan, too. Try a chocolate-colored bikini, something in a sandy shade or a suit that combines dusty brown with a feminine print.

Getting groovy in swimwear

Calling all hippie chicks: tie-dye is back! With a chilled out, bohemian feel, tie-dye works in a variety of shades and cuts, like a bikini with shades of intense pink and purple or something awash in dreamy pastels. This trend is good in almost any color you can imagine, so think about what looks best on you and give it a try. Add a few ankle bracelets and a woven tote bag to complete your look.

Wash swimsuits right

Never put your swimsuit in the washing machine if you care about its color. Even a trip through the delicate cycle can destroy Spandex and Lycra and sap a suit’s color, too. Instead, handwash your swimwear in a sink filled with cool water and a splash of shampoo. Add some vinegar to remove odors if needed and gently work the soapy water into the suit before rinsing it and laying it flat to dry.


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