International Swimsuit Day is right around the corner and Lands’ End is hosting. Now that’s cause for celebration. Start with a new Lands’ End swimsuit for yourself. Not totally sure what you’re looking for? No worries. The Lands’ End Swim Team has the answers to three of the most commonly asked swimwear questions. Get ready to make a splash this summer.
Lands’ End designs swimwear to fit every body. We recognize, understand, and respect the fact that every body is different, unique, one of a kind. However, there are a few not-to-be-missed features that swimsuit wearers can rely on to flatter every figure. For example, did you know wearing a swimsuit designed with cleverly placed color blocking instantly creates a far more streamlined look? And if you find yourself constantly adjusting your straps, try a swimsuit with wide crisscross back straps. They always stay securely in place. Or, better yet, try a Tugless Tank. It earned its name and has built a solid reputation for staying put. It’s the best swimsuit for those looking for worry-free wear. Another helpful feature to look for in your next swimsuit is sewn-in soft cups. They will create an ultra-flattering, smoothing effect over your bust.
From swimming laps to water aerobics and everything in between, Lands’ End has an amazing assortment of swimsuits designed with fitness in mind. Put one on and you’ll feel like a total champ, even if you’re not the fastest swimmer in the pool. Turning your daily dip into an important part of your health and wellness routine starts with treating yourself to a high quality swimsuit. Not sure what separates the best from the rest? It’s the fabric. The fabric of your swimsuit is the most important, yet most often overlooked, feature. It ultimately determines how well your swimsuit holds up against daily wear. Have you ever noticed some swimsuits last longer than others and wondered why? While all swimsuit fabric has stretch, only the best swimsuit fabric is chlorine resistant. That makes all the difference. Splash for splash, high-quality swimwear made of stretchy, chlorine resistant fabric lasts longer than swimwear made of lesser quality fabrics. Chlorine-resistant swimwear is designed to stand the test of time and work every bit as hard as you do. So, if spending time in the pool is something you currently do each day or would love to do more of, a swimsuit made of chlorine-resistant fabric is more than a smart investment. It’s a symbol of giving yourself permission to reserve a few moments of self-care on a regular basis.
Sun protection (in or out of the water) is an absolute must for every member of the family. So, while you are restocking your closet in preparation for International Swimsuit Day, don’t forget to grab a few new pieces for the rest of the family. But what exactly is UPF 50 protection anyway? Basically, it’s sunscreen you can wear. UPF stands for Ultraviolet Protection Factor. This rating scale measures the UV protection provided by the fabric. It is similar to the SPF rating system commonly used for rating sunscreens. Lands’ End sun protective swimwear has a rating of UPF 50, which is the highest protection level possible. That means Lands’ End’s UPF 50 sun protection fabric only allows 1/50th of the harmful UV radiation from the sun to pass through it. This amazing fabric effectively blocks 98% of the sun’s harmful UV rays. Even the Skin Cancer Foundation recommends this fabric as an effective UV protectant. Lands’ End has one of the widest selections of UPF 50 swimwear. Own a variety of UPF 50 clothing and swimwear and soon you’ll find UPF 50 swim shorts are also perfect for hiking. UPF 50 tankinis are great to wear while washing the dog. UPF 50 swimsuits are best for swimming laps. UPF 50 swim tees are ideal for gardening. UPF 50 dresses fit right in at the farmer’s market. The bottom line: water is optional. UPF 50 protection for your skin is not.