The Evolution of Lands' End Swimwear Over the Last 20 Years

The Evolution of Lands' End Swimwear Over the Last 20 Years

In the early 2000s, the advancement of technology led to an explosion in the popularity of technical swimwear. Innovative fabrics, modern designs, and new sewing techniques helped to improve the comfort and performance of the average bathing suit. In addition to athletic swimwear, halter bikinis and patterned swimsuits were also popular for women. Popular swimsuit styles for men at the time included board shorts and tropical prints. Over the last 20 years, swimwear has evolved to reflect modern trends. Today, the focus has shifted to self-expression and body confidence. And Lands’ End has always been at the forefront of providing swimsuits that meet these needs.

When it comes to swimwear, our goal is to make all of our customers feel comfortable. So, as times change, we evolve with them. That’s why Lands’ End offers bathing suits for people of all ages and genders. We have long offered one of the widest selections on the market. Today, our collection includes over 100 different sizes and continues to expand to meet your evolving needs. We also partner with like-minded brands to bring affordable high-end style to your rotation. In this article, we delve deeper into our best and newest swimwear offerings to help you make the right choices for yourself and your family.

Mastectomy Swimwear

In response to the need for post-mastectomy swimwear, Lands’ End began offering chic, comfy solutions over 25 years ago. And they just keep getting better, year after year. All of our mastectomy swimsuits are designed with comfort top of mind. They feature a tugless design for fuss-free dressing and soft-cup bras with prosthesis pockets. Now you can head back into the water with confidence.

Plus-Size Swimwear

At Lands’ End, we believe in swimsuits for every body. Our plus size swimwear collection makes shopping fun again with plenty of stylish options for the beach and pool. Explore swim dresses, tankinis, swim shorts, and other popular silhouettes to find your ideal fit.

Tummy Control Swimwear

You should always be able to enjoy the water, even on your most self-conscious days. That’s why we offer slimming solutions designed to support and flatter so you always feel your best. Our tummy-control swimwear is made from firming fabric that smooths and shapes for a streamlined fit. These designs also incorporate strategic shirring to enhance your curves.

Modest Swimwear

Whether due to religion, skin sensitivity, or age, some people prefer to cover up. And there’s nothing wrong with that. The Lands’ End swimwear collection includes a great selection of cute, modest swimwear to keep you looking and feeling your best.

Sun Protective Swimwear

For people who spend long hours outdoors, sun protection is a must. In addition to modest swimwear, we offer sun-protective swimwear for extra coverage. Made with UPF50 fabric, each piece acts as a shield against harmful UV rays. We’re also proud to say our swimwear is recognized by the Skin Cancer Foundation, so you know you’re always getting the best.

Chlorine-Resistant Swimwear

Lands’ End also strives to meet the needs of athletic swimmers. Spending long periods in the pool exposes your swimsuit to chlorine. Over time, the chemical can cause discoloration and fabric breakdown. Chlorine can also damage the elasticity in your swimsuit. To help prevent this, we offer a range of chlorine-resistant swimwear for maximum durability.

Swimwear Accessories

It’s our mission to make Lands’ End a one-stop shop for all your athletic and casual needs. To that end, our swimwear collection also includes high-quality swimwear accessories. From beach towels to water shoes to coverups, we have everything you need to complete your look and enjoy your time in the water.

Brand Collaborations

When it comes to design, our focus is always on comfort and style. We believe that your swimwear should feel good and look even better. That’s why we partner with like-minded brands to bring you the best of today’s trends. We’re also partnered with QVC and Kohl's so you can shop the latest inclusive swim offerings from the comfort of your home or find Lands' End swimwear in a nearby store. For the man in your life we offer swim selections in our Blake Shelton collection.

International Swimsuit Day

In 2017, Lands’ End announced the first International Swimsuit Day. This now-annual tradition was created to celebrate the beginning of summer and discover the best new swimsuits for the season. International Swimsuit Day also offers our customers the chance to stock up on their favorites with great deals and discounts.

Lands’ End remains steadfast in its mission to provide swimwear for everybody. Over the past 20 years, our collection has expanded to meet your evolving needs. Whether you're shopping for your first swimsuit post-mastectomy or looking for extra sun protection, we’ve got you covered. All of our swimwear solutions are designed with comfort, quality, and style in mind. Now the whole family can look and feel their best at the beach or pool.


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