Preppy style is trending big
Most of us lived through the 80s fad for Preppy clothing styles, and if you’re a regular Lands’ End shopper, you probably can easily appreciate how much of Preppy style is timeless. Assuming you have a good eye—and you must because you’re here!—you can also see how much of those so-called fads live on in one form or another, proving that classic Preppy style is adaptable to every era and many aesthetics. But True Prep is trending again, so feel free to pop that collar and don the sacred pink and green! Seriously, though, Preppy clothing is just one facet of the resurgence of the Prep aesthetic; grand millennial décor is all the rage on Instagram and in shelter magazines, station wagons are experiencing a major market surge, and traditionally Prep enclaves are experiencing an even greater housing boom than the rest of the country. Maybe this has to do with tennis being deemed one of the safest sports to play during physical distancing, but wherever it originated, I can only say that I am thrilled, and we hope you are too!
Why the resurgence of Preppy style matters to us
The resurgence of Preppy style matters because while Lands’ End could never be called intransigent about clothing or styles, we are at our heart a Preppy company—founded as a yachting supply, no less! There is literally no pedigree Preppier than that! And when you examine the things that we value the most: quality items, customer service, better basics, performance outerwear, swimwear for everybody and every body, and monogramming EVERYTHING, it’s easy to see our Preppy heritage. Those values make us proud because they point to building customer relationships, conscientious consumption, and fun, healthful outdoor activity in all seasons, that includes everyone, no matter their age or size. So now, we’re here at the ready with cardigans , capri pants, school uniforms, Tugless Tank swimsuits, Polo shirts, Bermuda shorts and the best monogramming in the business to embrace the trend that perfectly expresses some of our core beliefs.
Why the resurgence of Preppy style matters for you
Contemporary Preppy style is much more liquid and adaptable than you will remember it being during its last big moment in the 80s. Think of Prep style as an expression of appreciation of high-quality, long-lasting clothing, clean lines tempered by bright colors and fun prints and tailored fits that can help almost everybody look and feel their best. Clothing that does all that can be easily incorporated into any wardrobe of nearly any aesthetic, and the wardrobe will be all the more flexible and versatile for it. Preppy accessories also tend to be timeless and practical; you can expect to see high-quality handbags, practical headbands, discreet fine jewelry and pops of fun in quality costume jewelry that nods to nautical or Chinoiserie themes. Oh, and monograms. Lots and Lots of monograms, which we know you love! We believe many regular Lands’ End shoppers are likely to enjoy trending Preppy looks as a natural extension of their personal style, and we’re here to help you capture the trend!
Tips for building a Preppy look:
We hope that you will have as much fun with the resurgence of Preppy style as we will! It’s a timeless look, and you will find that many Lands’ End pieces seamlessly blend with Prep looks both visually and philosophically. This is our moment to shine, and when we shine, you shine! So grab a cardigan to tie around your shoulders and show the world what a great pair of Bermuda shorts can do!
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