Swimsuit

How to be sun smart during swimsuit season.

Protecting yourself and your loved ones from the harmful effects of UV rays isn’t necessarily a topic of conversation everyone delves into prior to heading out on a gorgeously sunny day. Sure, we may slather on a gob of sunscreen for a day at the beach, or read in the shade rather than in full sun, but other than that…anyone? Clearly, sun protection is important to us. However, we are falling a bit short when it comes to taking the steps needed to ensure that we are properly protected. Luckily, at Lands’ End, we have led the industry in wearable sun protection for over six years. We have designed UPF 50 swim tees, rashguards and swimwear using technology and fabrics with the power to do some of the sun prep for us. Here’s a guide to help you stay sun smart until the sun sets by showing you what to wear, when to wear it, and help you understand why UPF clothing is so important for our health.

Why is UPF sun protection necessary?

The short answer: UV rays are harmful. We get that, but let’s take this a step further. To understand the importance of protecting yourself from the harmful rays of the sun, it helps to understand what UPF is. For starters, UPF stands for Ultraviolet Protection Factor. In other words, UPF is a measure of the amount of UV rays that penetrate the fabric. The higher the UPF protection, the better. For example, when we say that our swim tee has UPF 50 protection, that means only 1/50th of the sun’s UV radiation makes its way through the fabric. The rest is totally blocked.

When do I need to protect myself from ultra violet rays?

If you were to ask the average person when they think about protecting themselves from the sun the answer would undoubtedly revolve around swimming. However, haven’t you gotten a ton of sun exposure while you were hiking, biking, gardening, even just walking your dog? Perhaps you’ve never really thought about it in those terms. Lands’ End certainly has, which lead to a fabulous idea: wear-everywhere apparel with built in sun protection. Their collection of UPF 50 coverups, tees, swim dresses, tunics, swim leggings, swim skirts, cover-up pants and swim shorts should be on your must-haves list. The pieces in this sun-ready collection are designed to be worn over your bathing suit. However, they can also be worn on their own as well. They offer top notch sun protection in or out of the water without wearing off the way traditional sunscreen tends to. So you see, when it comes to the ultimate sun protection, Lands’ End truly does have your back wherever the sun takes you.

What can I wear to protect myself from harmful UV rays?

It is all about sun protection. But let’s be honest here. Style comes in a very close second. After all, if we don’t love it, we won’t wear it. What good is sun protection if it is left to hang in your closet or be folded neatly inside your dresser drawer? For the last six years, well-designed, stylish sun protection you will truly love wearing has been the focus behind each UV protecting piece in the Lands’ End line up. Did you know that all (literally every single one) of the swimsuit essentials we offer provide some level of UPF protection, the highest of which is UPF 50? The entire Aqua Sport, Beach Living®, Lands’ End Sunrise and SlenderSuit® swimsuit collections offer UPF 50 protection, as do the coverups and swim tees. Even if the day’s forecast calls for a little bit beach time mixed with a whole lot of boardwalk time, you’ll stay sun smart until the sun sets.

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