The Story Behind the Lands' End Label and bluesign Approved Practices

The Story Behind the Lands' End Label and bluesign® Approved Practices

Since there are a lot of snake oil sales pitches out there claiming that products are "the best" or "flawless", it's a great relief when the guarantee is backed by a reputable source. Bluesign and Oeko-Tex are these trusted certifications that help you in your search for clothing and fabrics that are the best and safest for you, your family, and the environment. They also clue you in to how much thought and precaution go into each piece of clothing you purchase. These aren't bragging rights either. You probably bought sustainable products from Lands' End in the past without even realizing it. But if you're curious as to what makes bluesign and Oeko-Tex a partner in sustainability, read on.

What is bluesign®?

Bluesign is a system that helps companies like Lands' End adhere to sustainable standards. It's like getting a college diploma, proving that the clothing has met set criteria. Like an employer prefers candidates who practice good habits, bluesign approved products practice good earthly habits.

Products that are deemed bluesign approved have to be screened and observed in a thorough manner. The chemicals used, where the materials originated, and how these clothes are produced can impact the environment in a positive or negative way. Bluesign aims to better the environment in four great ways and goes in line with similar Lands' Friendly initiatives:

Here are a few bluesign approved items from Lands' End:

  • Squall® Jackets: The shell has been made to protect you from the elements, and to protect the environment.
  • Women's Expedition Parkas: Consider yourself warmed and bluesign approved.
  • Women's active tops and active yoga pants: Athleisure that keeps the outdoors as healthy as you.

What is Oeko-Tex®?

When you're looking for comfort and safety, keep an eye out for Oeko-Tex certified products. What makes Oeko-Tex so special is they determined that the worldwide regulations on textile production were so varied and unbound that it was hard to gauge whether products upheld certain environmental standards. So they stepped up and built their own criteria for sustainable and safe products. Since there are different types of clothing for different people and purposes, they have four divisions with different criteria:

  • The first covers textiles made for babies and children up to the age of three.
  • The second is for clothing that has direct contact with skin (i.e. shirts, pants, underwear, etc.).
  • The third class is for clothing that has less contact with the skin, like coats and jackets.
  • The fourth class is for decorative materials, like linens and curtains.

When you want to be certain that your children aren't being exposed to harmful chemicals, Oeko-Tex certified products can give you the assurance that they are safe.

Why is This Information Valuable for Me, the Consumer, the Buyer, the Environmentalist?

These certifications will help you better understand the steps that Lands' End is taking in order to provide you with transparency and honesty. It's better to shop with companies you can trust, especially when that trust encourages the longevity between you and your environment.


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