Go Green Team
Who We Are
As part of Lands’ End’s ongoing commitment to sustainability, a cross-functional group of volunteer employees, lead by a member of Lands’ End’s executive leadership team, works to ensure all facets of the business are focusing on environmentally-friendly endeavors. Since 2009 the Go Green committee has tackled projects in three areas: people, products and process. All projects have a mission and an end goal that ultimately moves Lands’ End toward a more sustainable way of doing business.
What We Do
Each month the 30-member Go Green committee meets to discuss current and future projects. Within the committee there are sub-committees that meet on a weekly basis to work directly on targeted projects. Whether it’s coming up with a plan to reduce carbon, eliminate packaging waste from the warehouse or working toward recyclable shopping bags at Lands’ End retail locations, the Go Green committee is always moving forward.
Looking ahead, the Go Green committee hopes to bring more alternative energy sources to the Lands’ End campus. Recently, wind patterns and solar energy were tested at the corporate headquarters to find out the feasibility of using alternative energy sources. The Go Green committee also continues to look for ways to reduce waste, limit packaging and work toward using additional post-consumer recycled cardboard on all out-bound packages. Click here for more information on what the Go Green committee has planned for 2013.
Alternative Work Mode
Alternative Work Mode was formed to research and pilot ways to reduce Lands’ End carbon footprint. The team is researching alternative work modes and environments to ensure that as the Lands’ End brand grows, the company’s carbon footprint doesn’t grow with it.
By the Numbers
Each fiscal year, the Go Green committee sets a series of sustainable goals and projects for the upcoming year. The goals must be measurable; fall under the people, process or product categories; and above all, they must have a sustainable impact on the company. The 2013 sustainable goals are:
- Sustainability Strategy - Build upon 5-year plan developed during 2012 strategy session.
- National Forest Foundation Reforestation - Partner with the National Forest Foundation to support a large planting project in a U.S. National Forest.
- GRI Report - Have current GRI report audited by an outside agency to obtain “plus” rating.
- Campus Garden & Orchard - Expand the Lands’ End orchard and garden as well as plant additional trees and shrubs.
- Alternative Energy - Continue to pursue alternative energy for all Lands’ End campuses with a focus on the company’s Activity Center.
- Zero Landfill - Continue to move towards making Lands’ End a “Zero Landfill” company.
- Alternative Work Modes - Continue to research alternative work modes and recommend a schedule for “work from home” employees to reduce employee commuting.
- Carpooling/Vanpooling - Work to increase the number of employees who share rides.
- Alternative Work Modes - Continue research on alternative work modes and recommend a schedule for "work from home" to reduce employee commuting.
- Carpooling/Vanpooling - Develop the next phase of carpooling/ride sharing to increase the number of employees who share rides.
- Earth Day - Develop a large-scale, employee-involved event on the Lands’ End campus in Dodgeville, WI to celebrate Earth Day.
- Earth Hour - Support Earth Hour by shutting down all lights at Lands’ End locations for one hour.
- Clean Lakes Alliance - Support Earth Hour by shutting down all lights at all Lands’ End locations for one hour on March 26th.
- Take a Stake in the Lakes - Develop and promote clean water initiatives that support our sponsorship of the Madison Clean Waters program.
- Denim Recycling - Continue to research ways to promote a denim recycling process for employees and customers.
- Corporate Sustainability Awareness - Develop internal speaker series to increase sustainability awareness across all Lands’ End divisions.
- LEED Certification of Corporate HQ - Begin process to allow certification of Lands’ End corporate buildings as LEED EBOM (Existing Building Operation/Maintenance) Rated.
In 2012, Lands’ End worked with the Global Reporting Initiative (GRI) to generate a comprehensive sustainability report. The nonprofit organization allows companies to measure and report sustainability performance. The Lands’ End GRI Report can be found HERE.