National Forest Foundation (NFF)
In 2012, Lands� End became a proud corporate supporter of the National Forest Foundation. Founded by Congress in 1991, the NFF works with the U.S. Forest Service to care for the 193-million-acre National Forest System. As a nonprofit organization, the NFF works with people and corporations to help fund the restoration of National Forests and Grasslands. Through this partnership, Lands� End was able to fund the planting of over 385,000 trees in the Chequamegon-Nicolet National Forest in Northern Wisconsin and the Hiawatha National Forest in Michigan�s Upper Peninsula.
Founded in 1997, Sustain Dane�s goal is to help business partners in Dane County, WI enhance current sustainability efforts. Each year this nonprofit organization works with roughly 20 businesses to help each with five projects that are aimed at reducing carbon. Through its MPower Program, Sustain Dane focuses on sharing sustainability ideas and practices with its member companies.
University of Wisconsin
Since 2010 Lands' End has partnered with the University of Wisconsin School of Business and its "business sustainability course." Part of the partnership has students assigned two to three projects each semester with a goal at looking at a specific area where a company can improve its sustainability efforts. Most recently, students from the UW tackled two projects at Lands' End. One project evaluated and proposed options to improve the sustainability of packaging to our consumer. The other project surveyed and compiled key messaging and branding opportunities some of our competitors have been doing regarding sustainability.
Clean Lakes Alliance
The Clean Lakes Alliance is a non-profit organization dedicated to raising awareness of the issues facing our waterways, and assisting with the efforts to clean and protect the Yahara Watershed. Lands' End is proud to support a cause that affects everyone in the area in some way.
- Starting in 2010, Lands' End partnered with the Clean Lakes Alliance to sponsor the Clean Lakes Festival. Drawing families from around Southern Wisconsin, the Clean Lakes Festival brings together music and water activities, all with a goal of raising more awareness about protecting lakes and waterways.
- In addition to the Clean Lakes Festival, Lands' End provides employee volunteers for trash pick-up days coordinated by the Clean Lakes Alliance at various locations around Dane County, WI.
- A Lands' End executive currently sits on the Clean Lakes Alliance Board of Directors along with other community and corporate leaders who are interested in protecting bodies of water in Dane County, WI.
- For more information on the Clean Lakes Alliance, or to find out how you can help, please visit www.cleanlakesalliance.com
Wisconsin Sustainable Business Council
Lands' End is a member of the Wisconsin Sustainable Business Council, an independent non-profit in partnership with the Wisconsin Department of Natural Resources and the University of Wisconsin School of Business, that provides support and resources to Wisconsin businesses committed to sustainability, green initiatives and corporate social responsibility. One of the top initiatives of the Wisconsin Sustainable Business Council is the "Green Masters Program." The Green Masters Program is an objective, points-based recognition program that enables Wisconsin businesses of all sizes and from all sectors to understand what needs to be done to justifiably claim they are "on the road to sustainability." Each year the Green Masters Program recognizes companies that are seen as the state's "sustainability leaders." Lands' End was named one of the state's top sustainable companies by the Council in 2010 and 2011.