Ideas In Action
Earth Day is observed nationwide on April 22, but Lands' End raises environmental awareness all week long through a number of activities. Activities throughout the week include an Environmental Wellness Fair featuring green vendors and a company-wide Earth Trek walk/run.
After successfully raising awareness during "Earth Week," Lands' End participated in its first ever Earth Hour on March 28, 2009. More than 1,500 employees from across the globe took action against global warming by turning off their lights for one hour. Lands' End has continued to participate in Earth Hour every year since 2009.
On Earth Day, April 22, 2009, Lands' End launched its Green Intranet site for employees. The site was created to not only inform employees of company-wide green initiatives and accomplishments, but also to act as an interactive resource for employees to share ideas, tips and stories.
Extending green efforts beyond our headquarters, Lands' End created community gardens at each of its Wisconsin campuses. Plots of various sizes are available for employees and their families to grow vegetables and flowers for personal use or to donate. This gives Lands' End employees the opportunity to live more sustainable lives through professional networking.
Lands' End Orchard
In April of 2012, Lands' End planted an orchard on the northeast side of the corporate headquarters campus in Dodgeville, Wisconsin. The orchard was an idea that came out of the Lands' End GoGreen committee as a way to add a sustainable asset to the corporate campus. The orchard sits near the company's community garden, which has been an employee-run project since the spring of 2009. The orchard consists of roughly 50 apple, pear, and cherry trees. When trees in the orchard produce fruit suitable for picking, Lands' End will make sure no food goes to waste. Whether it will be offering fruit as a healthy snack to our employees and guests; or donating apples, pears, and cherries to our local food bank, the harvest from the Lands' End Orchard will be used every season.
Lands' End Compost
In May of 2012 Lands' End began to gather compostable materials for a campus compost pile. Fruit that is unsuitable for eating from the Lands' End orchard will join food scraps collected from campus cafeterias. Mixed with leaves, grass, and other compostable materials, the compost pile will create rich soil that will be used in Lands' End flowerbeds, the community garden, and other Lands' End campus projects. Excess compost is made available for Lands' End employees to use at their homes.
Cup of Green Tea
To help get Lands' End employees in the "green" mindset, a "Cup of Green Tea" e-mail is sent out once a week. The Cup of Green Tea e-mail informs employees about sustainable efforts underway at Lands' End and provides advice on how to lead a more sustainable lifestyle in and outside of the office. Written by members of the Go Green committee, the Cup of Green Tea is a simple way we help promote sustainable living at Lands' End.
High Milage Vehicle Parking
As more employees purchase vehicles based on fuel economy, Lands' End will reward them with priority parking on its Dodgeville campus. If the vehicle is rated at or above 40 miles per gallon on the highway, the employee can park it in a designated spot that is closer to the entrance to the building.
Electric Vehicle Charging Stations
After multiple Lands' End employees inquired about charging electric vehicles, the company installed four stations on its Dodgeville campus. Each of the four stations is equipped with a 120v circuit, which provide a low level charge that can take up to 10 hours to fully recharge a vehicle. Lands' End is investigating higher voltage stations, which can fully recharge a vehicle in two to four hours.
Bikes Between Buildings
Lands' End is proud to offer its employees bikes to travel between buildings on the Dodgeville campus. The bike program encourages Lands' End employees not to use cars, thereby reducing gasoline consumption and related pollution.
Employee Ride Share
Lands' End is currently utilizing a ride share program that matches employees who are interested in carpooling. This program helps to decrease individual employee travel, fuel use and associated pollution.
The Wisconsin Adopt-A-Highway program was initiated to allow groups to volunteer and support the state's anti-litter program. Each group supports a two mile stretch of state highway and is responsible for litter control at least three times a year. Lands' End is one of the volunteer groups involved in highway clean-up. Every year, employees in the Dispatch Center, Lands' End Outfitters and Call Center rotate clean-up efforts to do their part to keep Wisconsin's highways clean.
Lands' End successfully created "green aisles" at every call center. Green aisles feature workstations that are totally paperless - no paper catalogs, flyers, calendars or notes posted on cubby walls are used.