Consumer Outreach
Order Processing
Lands' End is making strides on how products are shipped to customers.
- From 2003 to 2008, Lands' End reduced the amount of corrugated cardboard packaging that is used by 2%. Additionally, the corrugated cardboard that is used contains 60% recycled fiber. Lands' End is in the process of testing cardboard made from 100% recycled fibers on order processing machines to see if it can be integrated into the system in the near future.
Technology
Through the strategic use of technology, Lands' End is working to create more sustainable ways for customers to shop.
Green E-mail order confirmation
- In 2009, Lands' End launched an improved e-mail order confirmation for landsend.com orders. It is 25% shorter than the previous version, allowing up to three items purchased to print on a page.
Order options
- Lands' End eCatalog is an app that gives consumers the option to help reduce paper consumption by downloading the catalog on their iPad or iPhone.
• Charting A Course To Sustainability •
