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2015 is the seventh season for the Lands’ End “Guaranteed Green” Garden. First planted in 2009, the garden is organic; chemical herbicides or pesticides are not allowed. On average, about 140 pounds of fresh produce is donated annually to food pantries through the Southwestern Wisconsin Community Action Program. (As this is written, 38 pounds of potatoes, onions, broccoli, beans, beets, tomatoes, cucumbers, cabbage, kale & squash were donated yesterday.) In those seven years, 330 plots have been rented to more than 130 gardeners, 25% of whom have participated for 4 or more seasons. On average, 40-50 plots are planted each season, depending on the plot size requested. Plot sizes range from 4'x10' to 16'x24'. There are free tools available for use, and plans are underway to get rain barrels to supply water for the garden.


Our corporate headquarters is located in the Driftless Area of the American Midwest, a unique ecosystem of deep valleys, rolling hills, forests and prairies. For those of us who have the good fortune to live here, it’s a very special place we want to preserve for generations to come. That’s why we’re proud to partner with Driftless Area Land Conservancy to provide nature-themed kids’ backpacks for libraries in southwest Wisconsin.

Each backpack is equipped to help kids investigate a specific aspect of the natural world, such as birds, fossils or ponds. We’ve loaded them with binoculars, butterfly nets, field guides and jars for collecting specimens, and the libraries have added books from their collections geared to kids of all ages. We’re excited about getting kids outdoors to explore nature and helping the next generation become good stewards of the environment.


Each summer we look forward to hosting a Thursday Farmer’s Market on campus. Up to 60 vendors, all local artists and farmers, bring their goods and wares, including cheese (after all, this IS Wisconsin), freshly baked bread, honey, delicious baked goods of all sorts, coffee beans, organic meat, fresh cut flowers, fresh fruits and vegetables, homespun alpaca yarn, natural body products, maple syrup, dips/sauces, oils, baking mixes, jams/jellies, and even kettle corn. More often than not, you’ll also find produce grown here in the Lands’ End Guaranteed Green Garden: prairie grass for use in decorating, fresh cut flowers, pumpkins, and gourds, all from our backyard. In addition, we enjoy live music provided by employees – and we’re talking professional quality – throughout the event. Our food services grill out on these days and last time even bought their corn on the cob from a vendor to cook and serve. A good time is – you guessed it – Guaranteed. Period.®


On Earth Day 2015, Lands’ End rolled out a major change to its garbage and recycling collection procedures. After an audit of how we collected and sorted our garbage, we were able to move closer to our Zero Landfill goal by including specific receptacles for different types of recyclables and composting material.









Sustainable Packaging

Lands' End's efforts extend beyond facility and product management to include sustainable packaging. Packaging includes:

  • Poly mailers containing 10% post-consumer recycled materials
  • Corrugated shipping boxes containing an average of 60% recycled fiber

Order Processing

Lands' End is making strides on how products are shipped to customers.

  • From 2003 to 2008, Lands' End reduced the amount of corrugated cardboard packaging that is used by 2%. Additionally, the corrugated cardboard that is used contains 60% recycled fiber. Lands' End is in the process of testing cardboard made from 100% recycled fibers on order processing machines to see if it can be integrated into the system in the near future.

Green E-mail order confirmation

Through the strategic use of technology, Lands' End is working to create more sustainable ways for customers to shop.

  • In 2009, Lands' End launched an improved e-mail order confirmation for orders. It is 25% shorter than the previous version, allowing up to three items purchased to print on a page.



Earth Day

Earth Day is observed nationwide on April 22, but Lands' End raises environmental awareness all week long through a number of activities. Activities throughout the week include an Environmental Wellness Fair featuring green vendors and a company-wide Earth Trek walk/run.


Garden Plots, Our Orchard & Composting

Green Garden

Extending green efforts beyond our headquarters, Lands' End created community gardens at each of its Wisconsin campuses. Plots of various sizes are available for employees and their families to grow vegetables and flowers for personal use or to donate. This gives Lands' End employees the opportunity to live more sustainable lives through professional networking.

Lands' End Orchard

In April of 2012, Lands' End planted an orchard on the northeast side of the corporate headquarters campus in Dodgeville, Wisconsin. The orchard was an idea that came out of the Lands' Friendly Committee as a way to add a sustainable asset to the corporate campus. The orchard sits near the company's community garden, which has been an employee-run project since the spring of 2009. The orchard consists of roughly 50 apple, pear, and cherry trees. When trees in the orchard produce fruit suitable for picking, Lands' End will make sure no food goes to waste. Whether it will be offering fruit as a healthy snack to our employees and guests or donating apples, pears, and cherries to our local food bank, the harvest from the Lands' End Orchard will be used every season.

Lands' End Compost

In May of 2012, Lands' End began to gather compostable materials for a campus compost pile. Fruit that is unsuitable for eating from the Lands' End orchard will join food scraps collected from campus cafeterias. Mixed with leaves, grass, and other compostable materials, the compost pile will create rich soil that will be used in Lands' End flowerbeds, the community garden, and other Lands' End campus projects. Excess compost is made available for Lands' End employees to use at their homes.


Cars, Bicycles & The Wisconsin Highway

High Mileage Vehicle Parking

As more employees purchase vehicles based on fuel economy, Lands' End will reward them with priority parking on its Dodgeville campus. If the vehicle is rated at or above 40 miles per gallon on the highway, the employee can park it in a designated spot that is closer to the entrance to the building.

Electric Vehicle Charging Stations

After multiple Lands' End employees inquired about charging electric vehicles, the company installed four stations on its Dodgeville campus. Each of the four stations is equipped with a 120v circuit, which provides a low level charge that can take up to 10 hours to fully recharge a vehicle. Lands' End is investigating higher voltage stations, which can fully recharge a vehicle in two to four hours.

Bikes Between Buildings

Lands' End is proud to offer its employees bikes to travel between buildings on the Dodgeville campus. The bike program encourages Lands' End employees not to use cars, thereby reducing gasoline consumption and related pollution.


The Wisconsin Adopt-A-Highway program was initiated to allow groups to volunteer and support the state's anti-litter program. Each group supports a two mile stretch of state highway and is responsible for litter control at least three times a year. Lands' End is one of the volunteer groups involved in highway clea-up. Every year, employees in the Dispatch Center, Lands' End Outfitters and Call Center rotate cleanup efforts to do their part to keep Wisconsin's highways clean.


Energy, Power & Facility Management

Energy Management

Lands' End is committed to proactive power, facility and carbon management to help conserve energy resources. Since 2009, Lands' End has participated in the Carbon Disclosure Project to encourage carbon measurement and reporting. Lands' End is among a number of leading businesses who are dedicated to making the case for better internal carbon management, ultimately leading to a more sustainable society. Since 2008, Lands' End has reduced its carbon use by 17%.

An energy team meets regularly to review and identify energy savings opportunities throughout the year.

Power Management

  • Lands' End's PC management has contributed significantly to the notable energy reduction over the past few years. The company recently installed NightWatchman software to manage the state of the computers while the office is empty. The software places the PC in a low power mode, allowing updates and new software to be installed and immediately placing the machine back into "sleep mode" once the updates are completed. The computer's settings also manage the monitors and put them in a low power mode after a certain period of inactivity. Additionally, Lands' End implemented network software that shuts down idle workstation computers at night and on weekends.
  • At Lands' End Inlets, the store teams have worked to eliminate fluorescent lights and replace them with LED lighting and sign timers. "Save Energy" signs hang in all campus conference rooms to encourage employees to turn off the lights when leaving a room, and thermostats in many stores have been replaced with programmable thermostats.
  • Lands' End recently refurbished the corporate contact center and installed high efficiency lighting. Additionally, the company has engaged lighting contractors to evaluate and propose lighting upgrades in office and production environments for better energy efficiency.
  • All equipment replacements done in 2011 were evaluated, and the most energy- and cost-effective solutions were chosen.

Facility Management

  • Five Lands' End buildings have been designated "ENERGY STAR" facilities by the Environmental Protection Agency (EPA). These facilities meet strict standards and use less energy, are less expensive and cause fewer greenhouse gas emissions.
  • To qualify for the ENERGY STAR rating, a building or manufacturing plant must score in the top 25% based on the EPA's National Energy Performance Rating System. To determine the performance of a facility, the EPA compares energy use among other, similar types of facilities on a scale of 1-100. Buildings that achieve a score of 75 or higher may be eligible for the ENERGY STAR. The EPA rating system accounts for differences in operating conditions, regional weather data and other important considerations.
  • Lands' End will continue to work toward achieving this coveted rating for all facilities in the US. The Lands' End buildings that are currently certified include:
    • Lands' End Corporate Office
    • Lands' End Outfitters Embroidery Office
    • Lands' End Warehouse Facility
    • Lands' End Dodgeville Distribution Center
    • Lands' End Stevens Point Call Center, Embroidery, and Warehouse Facility
    • Lands' End Reedsburg Call Center
  • In 2009, an addition to the Lands' End United Kingdom warehouse became BREEAM certified (Building Research Establishment Environmental Assessment Method).
  • Over the course of the last six years, the Lands' End United Kingdom warehouse began monitoring its power use to reduce the overall kilowatt hours (KWH) for a fiscal year.
    • In 2005 Lands' End UK consumed nearly 2.1 million KWH of electricity
    • In 2011 Lands' End UK consumed 1.6 million KWH of electricity
    • The energy saved over the past six years is equivalent to 4.2 million KWH or nearly $596,000 and prevented 2.27 million tons of CO2 emissions
  • Energy generation through solar cells on the roof of the building (Lands' End Germany)
  • In 2010, Lands' End opened an environmentally friendly distribution center in Oakham, Rutland that increased storage capacity by 200% and supports further expansion in the UK and the rest of Europe. The building's green technologies and features include:
    • Solar energy to heat the washrooms and the water used within them
    • Air source heat pumps to heat the warehouse space
    • Gray water capture from the roof to flush toilets
    • Reclaimed heat from extracted air used to heat the office area
    • "Power shelters" to seal lorries (trucks) to the building, avoiding heat loss through loading bays
    • High energy efficiency (T5) lighting throughout with microwave sensors
    • Reclaimed stone - 500 tons in total - used for the capping layers under the building's slab
    • Super insulation tested by thermal imaging technology and air tightness testing
    • All major elements of energy consumption sub-metered and connected to an energy management system to alert energy waste
    • Lighting designed to support the "dark skies at night" initiative, minimizing light pollution for local residents and wildlife
    • Washrooms fitted with infrared taps to minimize water usage, plus a central shut off system for when the building is unoccupied
    • Wildlife-friendly planting, including wildflowers, introduced around the site
    • Site was ranked in the top 10% of UK sites under the Considerate Constructors' scheme

Zero Landfill Waste Management & Recycling Initiatives

Zero Landfill

As of 2012, Lands' End has reused or recycled 90% of generated waste from the corporate headquarters. The goal is to reduce waste completely and make Lands' End a "zero landfill" company, ethically and efficiently redesigning used resources to completely eliminate waste. The company is dedicated to reaching this goal and will continue to look for ways to compost food scraps, further reduce paper use and refurbish or reuse items used in all aspects of company operations.


Lands' End has a broad range of recycling and waste management initiatives at the corporate office to address paper products, aluminum cans, glass and plastic, as well as printing operations, maintenance operations, disposal of non-recyclables and water management. Efforts are consistently monitored in each of these areas, and the company is constantly looking for areas for improvement.

Recycling and Waste Management

  • In 2008, Lands' End recycled 193 tons of paper and 3,951 tons of corrugated cardboard.
  • In 2010, Lands' End recycled 4,229 tons of cardboard, including baled and loose cardboard from Dodgeville, Reedsburg and Stevens Point locations.
  • In 2010, Lands' End recycled 455 pounds of batteries to be broken down and reused.
  • Lands' End currently recycles 100% corrugated cardboard.
  • Approximately 23 tons (1,300 pieces) of unusable electronic equipment were refurbished or recycled in 2010.

Purchasing Recycled Products

Lands' End continues to maintain an assertive program to buy non-catalog paper products made from recycled materials. Other materials purchased with recycled content include re-charged laser printer cartridges, file folders, paper towels, toilet paper, trash cans, pencils, letter holder trays and brown manila envelopes.


Equipment & Remodeling


Lands' End's waste reduction efforts extend beyond the traditional forms of recycling and management. From refurbishing furniture to reconditioning carpet, Lands' End offices make a conscious effort to salvage in-house resources. For example, 136 laptops were donated in 2010 to local schools.


In 2012, Lands' End finished a complete remodel of the company call center in Dodgeville, WI. The center is responsible for handling customer orders, comments and questions. The call center's Customer Care Specialists were sitting at desks that hadn't been updated in years. During the remodel of this area, reducing waste was the number one goal. To achieve this, Lands’ Endd:

  • Replaced old ceiling tiles with new tiles and sent the old ones back to the manufacturer to be recycled.
  • Replaced all carpet and sent old carpet back to manufacturer to be used as fuel to heat their building.
  • Repainted all trim pieces on furniture and replaced the fabric with new fabric, allowing the reuse of the original framework.
  • Stripped old laminate surface and replaced with new, allowing the entire existing work surface to be refaced and reused.
  • Replaced all lighting with super-high-efficient lighting fixtures that use 30% less energy than old fixtures.

Lands’ End Sustainability By the Numbers



Number of buildings at our headquarters that are EPA Energy Star Rated.


Number of Lands’ End employees on our sustainability committee.


Percent of recycled fibers used in all of our outgoing shipping boxes.


Percent of waste from our CAMPUS that is either recycled, reused, or composted.


Number of trees we will have planted by year’s end partnering with the NFF.


kilowatt-hours reduced ON our CAMPUS since 2005 (enough to power 1,111 homes a year).