Lands' End

1. NO PURCHASE NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED.

2. Eligibility. The Lands' End Beach Living Sweepstakes (the "Sweepstakes") is open to U.S. residents (excluding Puerto Rico), 18 years or older at the time of entry. Employees of Lands' End, Inc., and each of its respective affiliated companies, subsidiaries, and advertising or promotional agencies, and the immediate family members of, and any persons domiciled with such employees, are not eligible.

3. Entry. The Sweepstakes will begin at 12:01 a.m. (E.S.T.) on April 2, 2004 and all entries must be received by 11:59 p.m. (E.S.T.) on July 2, 2004 (the "Sweepstakes Period").

Automatically Entered: Any and all recipients currently receiving the Lands' End Newsletter are automatically entered into the Lands' End Sweepstakes.

Internet Entry: Enter by visiting Landsend.com and click on "Subscribe to our Newsletter" for the official registration page and complete all of the required information and follow all instructions. Submit your entry by clicking on the "SEND" button.

Mail Entry: To enter, please send, via U.S. Postal Service, a 3 x 5 card with your name, address and telephone number to Lands' End Beach Living Sweepstakes, 2 Lands' End Lane, Dodgeville, Wisconsin 53595. All entries must be received no later than July 2, 2004. No mechanical reproductions permitted. Only one (1) entry per person. Only one entry per envelope.

Lands' End, Inc. ("Sponsor") will not be responsible for incomplete, lost, late, post-due, misdirected or illegible entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor. In the event of a dispute, all online entries will be deemed to have been submitted by the owner of the email account from which they were sent. For these purposes, an email account holder shall mean the natural person assigned to such email account by the Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. Any questions regarding the number of entries submitted or the owner of an email account shall be determined by Sponsor in its sole discretion, and Sponsor reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Sweepstakes.

4. Prizes and Odds. Ten (10) Winners will be selected in a random drawing from among all eligible entries to be held on or about July 16, 2004. Each Winner shall receive a Two Hundred Fifty Dollar ($250) gift card redeemable at Lands' End.

Odds of winning depend on the number of eligible entries received. Sweepstakes may be presented in multiple presentations and in other media, and the odds of winning may depend on the number of eligible participants who enter the Sweepstakes through such multiple presentations.

5. Winner Notification and Acceptance. Winners will be notified by telephone, email or U.S. Mail on or about July 30, 2004. Return of prize notification as undeliverable may result in disqualification and an alternate winner may be selected. Winners may waive their right to receive prizes. Prizes are nonassignable and nontransferable. No substitutions allowed, except that prizes and individual components of prize packages are subject to availability and Sponsor reserves the right to substitute prizes of equal or greater value. Winners are solely responsible for reporting and payment of any taxes on prizes. Winners may be required to complete an affidavit of eligibility, and a liability and publicity release (except where prohibited by law) which must be returned within ten (10) days of date of postmark. Failure to sign and return the affidavit or release within ten (10) days, or to comply with any term or condition of these Official Rules, may result in a winner's disqualification, the forfeiture of his or her interest in the prize, and the award of the prize to an alternate winner. Except where prohibited, participation in the Sweepstakes constitutes entrant's consent to the publication of his or her name, biographical information and likeness in any media for any commercial or promotional purpose, without limitation or further compensation. For prize winners list (available after July 30, 2004, send a self-addressed, stamped envelope to Sponsor, 2 Lands' End Lane, Dodgeville, Wisconsin 53595, Attn: Lands' End Beach Living Sweepstakes.

6. Participation. By participating, entrants agree to be bound by these Official Rules and the decisions of the judges. Sponsor reserves the right to disqualify persons found tampering with or otherwise abusing any aspect of this Sweepstakes as solely determined by Sponsor. In the event the Sweepstakes is compromised by a virus, non-authorized human intervention, tampering or other causes beyond the reasonable control of Sponsor which corrupts or impairs the administration, security, fairness or proper operation of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Sweepstakes. Should the Sweepstakes be terminated prior to the stated expiration date, Sponsor reserves the right to award prizes based on the entries received before the termination date.

7. Limitations of Liability. By entering the Sweepstakes, entrant agrees that (1) any and all disputes, claims, and causes of action arising out of or in connection with the Sweepstakes, or any prizes awarded, shall be resolved individually without resort to any form of class action; (2) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys' fees; and (3) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses.

8. Construction. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any contestant and Sponsor, shall be governed by, and construed in accordance with the laws of the State of Wisconsin, without giving effect to any choice of law or conflict of law rules or provisions (whether of Wisconsin, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than Wisconsin. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any such provision is determined to be invalid or otherwise unenforceable, these rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

9. General Release. By entering the Sweepstakes, contestants release Lands' End, Inc., any other promotional sponsors, and each of their respective affiliated companies, directors, officers, employees, representatives, partners and agents from any liability whatsoever for any claims, costs, injuries, losses or damages of any kind arising out of or in connection with the Sweepstakes or with the acceptance, possession or use of any prize (including, without limitation, claims, costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light).

10. Sponsor. The Lands' End Beach Living Sweepstakes is sponsored by Lands' End, Inc., whose decisions regarding the selection of winners and all other aspects of the Sweepstakes shall be final and binding in all respects. Sponsor will not be responsible for typographical, printing or other inadvertent errors in these Official Rules or in other materials relating to the Sweepstakes. If you have any questions regarding this Sweepstakes, please contact Lands' End at (608)935-6354.