LOVE GIVING ON BLACK FRIDAY AND CYBER MONDAY
Lands’ End Invites All Cyber Shoppers for
Daily Deals, Promotions and 12 Hours of Twitter
DODGEVILLE, Wis. (Nov. 22, 2011) – Calling all Cyber Shoppers! Back by popular demand are Lands’ End’s St. Nick’s Picks beginning on Black Friday, Nov. 25, and 12 Hours of Twitter on Cyber Monday, Nov. 28. Holiday shoppers can get great deals of up to 50 percent off on an expanded selection of daily St. Nick’s Picks through Tuesday, Dec. 20. To get into the holiday spirit, on Cyber Monday, Nov. 28, Lands’ End is also hosting the 12 Hours of Twitter event from 9 a.m. until 9 p.m. EST and a Facebook sweeps.
St. Nick’s Picks . . . Even Better!
On Black Friday Lands’ End will kick off its annual St. Nick’s Picks program, offering exceptional values on Lands’ End favorites for a limited time. Holiday gift gatherers can visit Landsend.com to purchase St. Nick’s Picks, consisting of everything from outerwear and boots to cashmere, flannel and fleece, as well as items for the home and favorite pets. Each day, new St. Nick’s Picks will be unveiled – so shoppers should check back daily.
“Our St. Nick’s Picks are our gift to customers. We love giving as much as our customers. St. Nick’s Picks makes it easy to give high-quality gifts at an incredible value,” said Michele Casper, Lands’ End spokesperson. “The daily picks add a rewarding element of surprise to shopping for gifts – or even for customers shopping for themselves.” According to the National Retail Federation’s 2011 Holiday Survey, nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional non-gift purchases for themselves and their families during the holiday season.
12 Hours of Twitter and Facebook Contest
Get ready for a social Santa! Join the fun at #landsend and follow @LandsEndPR for 12 Hours of Twitter on Cyber Monday, featuring giveaways, offers and advice. HGTV’s “Secrets From a Stylist” host, Emily Henderson, will be on hand from 5-6 p.m. EST to share her sage advice for holiday decorating. Look for new topics, clever trivia and gift ideas to get every social Santa in the holiday spirit.
“From sidewalks and storefronts to Twitter and Facebook, the holiday spirit is everywhere,” Casper said. “We invite all those shopping on Cyber Monday to join the excitement and be ‘in the know’ by meeting up with us on Twitter. It’ll be a fabulous time with great deals and giveaways – and certainly the place to jump-start holiday shopping for the entire family.”
Lands’ End will also host the Facebook Shop Wish List Sweeps on Cyber Monday. Facebook fans will be encouraged to fill out the sweeps entry form on the Lands’ End Facebook page and create a Wish List featuring their favorite items from the Lands’ End Facebook Shop. Fans who share their Wish List with their friends and family by posting it on their Facebook wall will have a chance to win their Wish List items – up to a value of $1,000.
Digital Initiatives: Social Shopping
This holiday season Lands’ End is making shopping convenient and social with a variety of digital solutions through its Facebook and Mobile Shops. The Lands’ End Facebook Shop offers a great selection of hand-picked gift items while the Mobile Shops are perfect for those on the go. Mobile shoppers can stay in the know with text alerts from the Lands’ End mobile club. To join the club, simply text LANDSEND to 41963.
Digital editions of Lands’ End catalogs will be available for the iPad® from the iTunes® App Store and via the Google Catalogs app. The digital edition will contain exclusive content, including festive, heart-warming stories penned by Lands’ End employees.
About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).