Lands' End Camp Announces Partnership with American Camp Association®

Company Proud to be a Presidential Outfitter of the American Camp Association

DODGEVILLE, Wis. (June 13, 2011) – Lands' End Camp is pleased to announce a partnership with the American Camp Association (ACA) as a Presidential Outfitter. The joint partnership will support ACA's goal of creating positive and memorable camp experiences for America's youth.

Through this partnership, Lands' End Camp will help ACA ensure that an increasing number of children, youth, and adults of all social, cultural, and economic groups will have a camp experience through a significant philanthropic investment and marketing affiliations.

In addition, to help make the camp packing experience as convenient as possible, Lands' End Camp – a provider of camp apparel, luggage, backpacks and bedding – has collaborated with the ACA to create a one-stop shopping list. Camper parents can get all their summer camp needs, including camp accessories to help make camp feel a little more like home, in one easy location at www.CampParents.org.

"It's easy to see why millions of kids and parents look forward to attending camps each summer," said Adam Weil, director of Lands' End Camp. "Camps cultivate an appreciation of the world around us and build lifelong skills and friendships. Lands' End Camp is proud to partner with the ACA to create more camp experiences for kids, and serve as a resource for families for everything from choosing the camp, to identifying the camp packing essentials."

"By partnering with Lands' End Camp, ACA is able to expand the catalogue of tools and resources available for all children, youth, and adults – which ultimately enhances the positive camp experiences that ACA is committed to providing," said Peg Smith, ACA's chief executive officer.

About ACA

The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.

About Lands' End Camp

Lands' End Camp is a one-stop shop offering a full line of camp-friendly clothing including tees, shorts and sweats for him or her, onto which a camp's logo can be applied. Lands' End Camp also features camp essentials including bedding and bath, luggage and gear. To help camps, Lands' End gives participating camps a percentage back on the net sales of qualifying products. Lands' End Camp is available year-round at www.landsend.com. For more information about Lands' End Camp call 800-960-9434. Lands' End Camp is a member of the American Camping Association.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).