DODGEVILLE, Wis. (Aug. 25, 2011) – The back-to-school shopping season is heating up, and just in time to beat the bell, Lands' End is announcing the Parents Picks for fall. Lands' End partnered with editors from Parents to highlight key styles and trends for kids. The select Picks make it easy for parents and kids to shop with confidence for high-quality, trend-right school-time favorites that offer real value.
"Back-to-school season can be hectic, especially in the mornings. Choosing clothes that parents and kids agree on helps cut down on potential closet crises on school mornings," said Dana Points, editor-in-chief, Parents. "We worked with Lands' End to highlight looks kids will love in high-quality, age-appropriate styles that parents can feel good about."
"Back-to-school shopping can be tricky, because the changing seasons make temperatures hard to predict," said Liz Pierce, senior design director, Lands' End. "Styles that mix and match, as well as those that layer easily help take kids comfortably from warm summer days to cool fall mornings."
This back-to-school season, Parents Picks includes the best in backpacks, tops and pant styles for girls and boys, as well as a selection of transitional outerwear, perfect for keeping crisp fall breezes at bay. The Parents Picks for fall 2011 are:
Parents and kids can shop for Parents Picks online at www.landsend.com, via phone at 1-800-800-5800 or by visiting one of the more than 200 Lands' End Shops at Sears locations nationwide. If an item, size or color isn't available in store parents can order from in-store computer kiosks and receive free shipping.
Parents, published monthly by Meredith Corporation, has been America's #1 family magazine for 85 years. Since its inception in 1926, it has been a trusted source by every generation of parents. Currently, the magazine is a powerful community of more than 15 million readers devoted to supporting the efforts of parents, educators and other citizens who strive to make the world a better place for our children. Parents can be found online at www.parents.com.
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period. ® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).