Lands' End Partners with Parents® Magazine to offer Parents Picks for Back-to-School Shopping Season

Parents editors select backpacks, graphic tees and outerwear as must-have items for kids this fall

DODGEVILLE, Wis. (Aug. 25, 2011) – The back-to-school shopping season is heating up, and just in time to beat the bell, Lands' End is announcing the Parents Picks for fall. Lands' End partnered with editors from Parents to highlight key styles and trends for kids. The select Picks make it easy for parents and kids to shop with confidence for high-quality, trend-right school-time favorites that offer real value.

"Back-to-school season can be hectic, especially in the mornings. Choosing clothes that parents and kids agree on helps cut down on potential closet crises on school mornings," said Dana Points, editor-in-chief, Parents. "We worked with Lands' End to highlight looks kids will love in high-quality, age-appropriate styles that parents can feel good about."

"Back-to-school shopping can be tricky, because the changing seasons make temperatures hard to predict," said Liz Pierce, senior design director, Lands' End. "Styles that mix and match, as well as those that layer easily help take kids comfortably from warm summer days to cool fall mornings."

Drum Roll, Please!

This back-to-school season, Parents Picks includes the best in backpacks, tops and pant styles for girls and boys, as well as a selection of transitional outerwear, perfect for keeping crisp fall breezes at bay. The Parents Picks for fall 2011 are:

Backpacks:

  • ClassMate® TinyTake $24.50. "If you've got a preschooler, you know pint-sized bags can be tricky to track down. This is the perfect pack for little kids."

  • FeatherLight™-100 $29.50. "Kids' backpacks take a serious beating. This pack features a tough design that's roomy but won't weigh kids down."

Girls' Styles:

  • The Knit Kit $12.50 to $29.50. "Moms, meet your new best friend: mix and match essentials. They make getting girls into a put-together ensemble the easiest part of the morning."
  • Graphic Tee Collection $16.50 to $19.50. "Go gaga over the girly details on this collection of too-cute tops."

  • ThermaCheck® -200 Fleece Pea Coat $49.50. "Cozy fleece looks polished and preppy in this classic silhouette."

  • Stain Resistant Boot Cut Chino Pants $34.50. "Playground games and art class accidents won't stand a chance against these stain-resistant pants."

  • Classic Captoe Ballet Shoes $29.50. "These adorable flats are casual enough for the classroom, but can also be dressed up for special events."

Boys' Styles:

  • Fleece Shawl Collar Pullover $29.50. "The cool collar and unexpected button detail make this style anything but ordinary."

  • Sherpa-lined Flannel Shirt Jacket $44.50. "Go mad for plaid with this extra-warm shirt that pulls double duty as a jacket."

  • Berber Fleece Hoodie $49.50. "This may be the snuggliest jacket you see all season. It's a style boys will actually want to keep on."

  • Fatigue Cargos $39.50. "This classic, comfy style is a back-to-school must-have. Boys will love the multiple pockets for carrying their favorite little extras."

  • Mainstay Classic Boat Boots $59.50. "These seaside-minded kicks are a real catch – totally on trend and comfy to boot."

Parents and kids can shop for Parents Picks online at www.landsend.com, via phone at 1-800-800-5800 or by visiting one of the more than 200 Lands' End Shops at Sears locations nationwide. If an item, size or color isn't available in store parents can order from in-store computer kiosks and receive free shipping.

About Parents

Parents, published monthly by Meredith Corporation, has been America's #1 family magazine for 85 years. Since its inception in 1926, it has been a trusted source by every generation of parents. Currently, the magazine is a powerful community of more than 15 million readers devoted to supporting the efforts of parents, educators and other citizens who strive to make the world a better place for our children. Parents can be found online at www.parents.com.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period. ® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

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