LANDS' END CONTINUES COMMITMENT TO QUALITY

Consumer Survey Shows Back-to-School Shoppers Recognize Value and Quality

DODGEVILLE, Wis. (Aug. 23, 2011) – With the peak of back-to-school shopping colliding with the economic impact of rising labor and material costs, Lands' End is reassuring consumers of the brand's commitment to quality. As Lands' End founder, Gary Comer, stated in 1963, "We will never reduce the quality of a product to make it cheaper." That sentiment still holds true for the company today, despite heightened demand for cotton, rising labor costs and overall production increases worldwide.

"Lands' End is passionate about quality, and we won't compromise on developing innovative products for our customers. We continually improve our products by offering new styles, fabrics and construction details – enhancing the quality of our merchandise rather than sacrificing it for a lower-cost product," said Chris Kolbe, chief merchandising and design officer, Lands' End. "We remain steadfast in our unwavering commitment to quality because that is what customers have come to expect from Lands' End for nearly 50 years."

Consumers Confirm that Quality Matters

In a recent survey by Parents® magazine and Lands' End, parents looking to maximize back-to-school budgets indicated that they're willing to spend more. In fact, more than half (54 percent) reported that they care more about purchasing quality items this year than in years past. When asked why, 72 percent reported that higher quality items offer better value by making their dollars go further.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).