Lands' End Launches Wish List Feature Via Their Facebook Shop

Grant Mom's Wish This Mother's Day

DODGEVILLE, Wis. (April 21, 2011) – It's the mother of all shopping tools for Mother's Day. There's no more guessing how to make Mom's day on May 8. Just encourage her to use the new wish list feature on Lands' End's Facebook Shop. The company today announced it has taken its social media store fronts to the next level by allowing Facebook fans to create wish lists that they can then save or share with friends and loved ones.

"Our new wish list feature makes shopping Lands' End on Facebook more like a shopping day with her girlfriends. Moms can share what they want with shopping buddies or family members and get their thoughts when they leave comments on her wish list wall post," said Kathy Neumann, Vice President of Brand Marketing, Lands' End. "With Mother's Day around the corner, the wish list feature is the perfect way to pamper a special woman in your life by granting a wish from her list."

Better Than Breakfast in Bed: How the Wish List Feature Works

The wish list feature is available on the shop tab at www.facebook.com/landsend. It allows users to select and add items to their wish list. They can choose to share it with their friends by publishing their wish list to their wall. Friends of that user can then shop directly from the wish list within their news feed.

The Lands' End Shop on Facebook allows fans to securely browse, shop and share with friends while socializing on Facebook – without leaving the site. The Lands' End Facebook Shop offers a great selection of hand-picked Lands' End items that are perfect for Mother's Day gift giving.

"With more than 500 million active users, Facebook is quickly becoming a place where users not only want to engage with friends, but also share news and shop," added Neumann. "We see the wish list feature as a progression of engaging with our customers wherever they want to meet us – by phone, online, mobile commerce and social media."

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD).