Lands' End Honored by Wisconsin Sustainable Business Council with Green Masters Award

Company recognized for improving operating efficiency through renewable resources and environmentally-focused practices

DODGEVILLE, Wis., Dec. 14, 2011 – For the second consecutive year, Lands' End has been awarded the Green Masters Award, the highest honor in the Wisconsin Sustainable Business Council's Green Masters Program.

"Over the last 48 years, Lands' End has implemented a wide range of environmentally-focused business practices, from programs to reduce or eliminate paper consumption, to comprehensive recycling and waste management initiatives," said Edgar Huber, CEO and president of Lands' End. "Engaging in green business practices is a top priority for our company and we remain committed to sustainability efforts that will improve the way we conduct business and protect our environment for generations to come."

Lands' End is a member of the Wisconsin Sustainable Business Council, an independent non-profit in partnership with the DNR and the University of Wisconsin School of Business that provides support and resources to Wisconsin businesses committed to sustainability, green initiatives and corporate social responsibility. Lands' End was named one of the state's top sustainable companies by the Council in 2010.

Lands' End founder Gary Comer instituted a respect for the environment when the company was founded in 1963. The company has implemented a broad range of programs and initiatives to reduce waste and save energy, including the use of 30 percent post consumer waste copy paper at the Dodgeville headquarters and installation of LED lighting and programmable thermostats in retail stores.

The Lands' End GoGreen Committee, comprised of more than 20 corporate-wide employees, works to ensure all facets of the business are focused on green endeavors. The team has led numerous sustainability projects to reduce CO2 by 20 percent, recycle nearly 200 tons of paper and 4,000 tons of corrugated cardboard yearly, save water by installing motion sensor faucets, and refurbish or recycle approximately 3.5 tons of unusable electronic equipment. The company is actively involved with the Clean Lakes Alliance in Madison, where employees volunteer annually to clean and reduce phosphorous levels in area lakes.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).