Contact: Mariella Souflis
FOR IMMEDIATE RELEASE
Lands’ End Canvas™ Launches “Pin It to Win It” Contest on Pinterest
DODGEVILLE, Wis. (December 14, 2011) – Lands’ End Canvas has launched a series of new initiatives on Pinterest, the new social curating site that lets members browse and create virtual pinboards. To tap into the visual, style-conscious Pinterest audience, the brand has established a presence on the social media channel and is launching an engagement contest this week called Lands’ End Canvas Pin It to Win It.
“Lands' End Canvas is continually looking for new communication channels and opportunities to introduce customers to the brand, as well as engage with our current customers in unique and exciting ways,” said Michele Casper, Director of Public Relations, Lands’ End Canvas. “Pinterest is the intersection of style and social and is a natural, visual platform to showcase the lifestyle and relevant appeal of Lands’ End Canvas.”
Lands’ End Canvas Pin It to Win It
The Pin It to Win It contest encourages users to browse landsendcanvas.com and create virtual pinboards featuring an assortment of products for a chance to win Lands’ End Canvas gift cards. The one-week campaign will kick off on Wednesday, December 14, 2011, and end on Wednesday, December 21, 2011, with winners selected based upon creativity, composition and style expertise. To find out how to participate, go to the Lands’ End Canvas Facebook page at http://on.fb.me/te4ejD.
About Lands' End Canvas™
Authentic inspiration, modern interpretation: clothing and accessories with an effortless sense of style for women and men. True to its Lands' End roots, everything is Guaranteed. Period.® Sold at landsendcanvas.com, 1-877-877-1963, the Lands' End Canvas Shops at Sears and around the world.