Landsend.com Launches Six Days of Big Savings With DOORBUSTERS!
Virtual door-busting deals begin the day before Thanksgiving
DODGEVILLE, Wis., (Nov. 19, 2012) – Black Friday, Cyber Monday and now Landsend.com DOORBUSTERS. Lands’ End, the holiday gift headquarters, just announced DOORBUSTERS – six days of savings on great gifts for the entire family exclusively at landsend.com.
The online fun begins on Nov. 21, the day before Thanksgiving, at 5 a.m. CST and lasts until Nov. 26. Gift-givers are encouraged to shop early and check back often for limited quantities of daily DOORBUSTERS, featuring customer favorites and top-selling items at super-reduced prices. In fact, most items are at least half-off of regular prices. The company will also be offering 30 percent off on all landsend.com purchases (excluding DOORBUSTER pricing) throughout the 6-day period.
“We wanted to make holiday shopping not only easy, but fun,” said Marla Ryan, senior vice president of merchandising, Lands’ End. “Everybody loves extra savings, especially during the start of the holiday season. DOORBUSTERS give our customers a chance to shop early for great high-quality gifts that are cherished favorites for the whole family.”
‘Tis the Season for Savings!
“While I don’t want to take the fun out of the surprise by revealing too much, I can share a few of our online favorites. On Sunday the 25th, our classic down vests for men and women will be featured at $25 and $24.50 respectively. Our clever Canvas Wine Tote, which is normally $15, will be $7 on Friday the 23rd. It carries a bottle of wine and makes a great hostess gift,” Ryan said. Other outstanding landsend.com deals include Polartec® fleece half-zips for men and women for $15 on Friday, Nov. 23, and the famously warm Squall® Jacket for kids will be just $39 on Monday, Nov. 26.
Every Lands’ End product category will be featured, including Women’s, Men’s, Kids’ and Home. Shoppers will see a variety of sweaters, outerwear, boots, shoes and slippers in addition to legendary Canvas Totes and even a gift for the family pet. Multiple items will be featured each day, all unveiled at 5 a.m. each morning. When the deals are gone, they’re gone. However, all these Lands’ End favorites will still be available for purchase at regular prices plus 30 percent off for late risers and evening shoppers. To take part in the holiday fun, Lands’ End is inviting shoppers to sign up for daily e-mails at www.landsend.com.
Lands’ End Shops at Sears
For those looking to get some deals in person, Lands’ End Shops at Sears locations will feature a host of their own exclusive Black Friday offers, including 50 percent off of outerwear, cold-weather accessories, footwear, knits and sweaters for the entire family and more. In-store Black Friday deals will kick off at 8:00 p.m. on Thursday, Nov. 22 and run through 10 p.m. Friday, Nov. 23.
Lands’ End Shops at Sears will also offer exclusive DOORBUSTERS Saturday, Nov. 24, through Monday, Nov. 26. In-store weekend warriors can save up to 50 percent on hundreds of items including $10 kids’ denim and graphic tees, fleece throws for $14.50, women’s turtlenecks for $12 and men’s 5-pocket denim for $15.
But wait, there’s more! Savvy Shop Your Way Rewards members shopping at the Lands’ End Shops at Sears on Friday, Nov. 23 and Saturday, Nov. 24 will also receive $10 in Shop Your Way Rewards Points for every $50 spent in store. The Shop Your Way Rewards points can be redeemed Nov. 25 through Nov. 29, just in time for the holidays. To find the nearest store location, visit the Lands’ End store finder at landsend.com/shops.
According to the NRF’s Holiday Consumer Spending Survey, nearly one-third of holiday shoppers plan to spend around $25 on coworkers this holiday season. In addition, Lands’ End Business Outfitters’ 2012 Holiday Business Gift Survey* revealed that 63 percent of employers plan to purchase employee gifts this holiday season. As “the most recommended brand of logo’d products**”, Lands’ End Business Outfitters has the perfect gifts to top colleagues’, business partners’ and employees’ lists alike.
For one-day only exclusives on Monday, Nov. 26, Lands’ End Business Outfitters will be offering 50 percent off on more than 100 of its top-selling items at landsend.com/business including customer-favorite pima polos, legendary Lands’ End totes, ThermaCheck® 100 fleece half-zips, pullovers and jackets, and more.
12 Hours of Twitter
To get into the holiday spirit, on Cyber Monday, Nov. 26, Lands’ End is hosting its third annual 12 Hours of Twitter event from 9 a.m. until 9 p.m. EST. Social shoppers can join the fun at #landsend and follow @LandsEndPR on one of the busiest online shopping days of the year for giveaways, offers and advice. Each hour will feature a different holiday theme and co-host, including HGTV’s “Secrets From a Stylist” host Emily Henderson, to share holiday tips and more.
Shop Your Way Sweeps
Shop Your Way Rewards members will have the exclusive opportunity to enter the “Giving Thanks with Lands’ End” sweepstakes for a chance to win 100,000 Shop Your Way Rewards Points. The Shop Your Way sweepstakes will run from Thursday, Nov. 22 to Monday, Nov. 26. Interested entrants can click on the Contests and Sweepstakes tab under the Lands’ End Brand page at ShopYourWay.com for more information.
Shop Your Way is a free, members-only program and shopping community that offers rewards, personalized deals, product reviews, daily sweepstakes and services like e-coupons and e-receipts for faster returns and exchanges in five minutes or less, guaranteed. Shop Your Way creates new convenience for shoppers by connecting all of the ways to shop – in store, at home, online and by phone. Customers earn Points for purchases that can be redeemed with other Shop Your Way partners like Kmart, Sears and Lands' End.
About Lands' End®
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).
*Lands’ End Business Outfitters Business Gift Survey of 1,129 corporate decision makers via online, Sept. 6-13, 2012
**Independent logo'd product study fielded by Equation Research, June 18-22, 2012