Contact: Molly Hawkins
Lands' End


Lands’ End Business Outfitters Turns A
Wisconsin Business Into A Nationwide Celebrity

Fennimore-based Cooks’ Woods featured on the cover of three holiday catalogs


DODGEVILLE, Wis. October 23, 2012 –Maple syrup, Christmas trees and logo’d jackets – yes, the holidays are here for Cooks’ Woods and Lands’ End Business Outfitters, the most recommended brand of logo’d products*. Cooks' Woods, locally famous for their Christmas tree farm and maple syrup, chooses Lands' End Business Outfitters for its logo’d employee apparel. This year, Lands’ End Business Outfitters selected Cooks’ Woods to be its “featured celebrity” on three of its holiday catalogs. The catalogs are sent to customers throughout the United States – the first of which landed in mailboxes earlier this month. An electronic version of the catalog is available at
“Wisconsin holds many great treasures – its people, its natural beauty and its great businesses. We want to celebrate that,” said John Maher, senior vice president, Lands’ End Business Outfitters. “We found a great example in Dave and Barb Cook and their Cooks’ Woods to feature in our holiday catalogs.”

Holiday Traditions: Christmas Trees and Embroidered Clothing
The story of Cooks’ Woods was presented by Kris Spurley, copy manager at Lands’ End, who has made cutting down a Christmas tree at Cooks’ Woods an annual holiday tradition.

Once a successful livestock and grain operation, Dave Cook began to imagine a different future for the family farm when he took over as proprietor in 1984. Shortly after he married Barb in 1994, they planted their first Christmas trees in unused pasture and later started tapping 100-year-old maples that grew in the east woods, creating delicious maple syrup. Today, they sell more than a thousand trees, fresh-cut greenery and gallons of maple syrup.

Every employee is given logo’d clothing from Dave and Barb. “It helps people identify the employees during our busy season and it connects us to the farm,” said Dave Cook. Cooks’ Woods hires additional sales help for the busiest weekends, about four to six make greenery and during the summer, about two or three work in the fields. “We have about 40,000 trees, plant about 5,500 new transplants each spring and touch every one of them at least once during the growing season,” added Cook.

Cooks’ Woods offers a simple experience: drive down Ebenezer Road to the gravel driveway. Take a saw and they’ll teach you a little about the types of trees and where to find them. For shoppers in a hurry, you can select from a few pre-cut trees. Enjoy a free cup of hot chocolate and warm up in the barn while they shake and bale your tree for transport. To read more about Cooks' Woods, visit  or read Lands’ End Business Outfitters’ blog post and watch their video at

Great Gifts from Lands’ End Business Outfitters
From sweet wishes to lasting impressions, great corporate gifts and employee apparel begin at Lands’ End Business Outfitters. Look for everything from Peppermint Crunch Cookies™ and a trio of gourmet popcorn from Rural Route 1 to embossed cowhide leather portfolios and embroidered Classic Squall® Jackets, fleece half-zips and more.

About Lands’ End Business Outfitters
Lands’ End Business Outfitters designs unique uniform programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands’ End merchandise is Guaranteed. Period.® Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). For more information visit or call 1-800-338-2000.

About Lands’ End® 
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period. ® Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).
* Independent logo'd product study fielded by Equation Research, June 18-22, 2012