Contact: Molly Hawkins
2012 Lands’ End Business Gift Survey Reveals
U.S. Companies To Stretch Gift-giving Dollars With Quality, Practical Gifts Survey also reveals business gifting snafus
DODGEVILLE, Wis. October 18, 2012 –A Sumo wrestler stress ball from your boss? A plastic elf that sings a cheesy rendition of “Deck the Halls” from a business partner? Forget about it! According to a Lands’ End survey, overwhelmingly companies and employees are seeking thoughtful, practical gifts from providers with a reputation for quality. Lands’ End Business Outfitters today released the results of its 2012 Holiday Business Gift Survey,* including a hilarious list of some of the oddest gifts received.
Fifty percent of survey respondents indicated a “reputation for quality” as their number one attribute for selecting a gift provider, followed by “assortment of product offerings” at 35 percent. As “the most recommended brand of logo’d products”**, Lands’ End Business Outfitters has the perfect gifts to top the most finicky recipient’s list.
“The holidays are a great time to express gratitude and thank business partners and employees. We found in our survey that almost two-thirds of employees would rather receive a gift than have a holiday party,” said John Maher, senior vice president, Lands’ End Business Outfitters. “We know people are working hard. So we’ve worked even harder to help companies find great ways to celebrate the season. We’ve truly earned our reputation for quality and customer service.”
Business Gifting Begins
According to the survey, now until November 15 is the “sweet spot” for shopping for corporate gifts (44% of respondents). Lands’ End Business Outfitters is just the place, with a wide selection of luxurious and practical logo’d items to fit just about any budget. Look for everything from Peppermint Crunch Cookies™ and a trio of gourmet popcorn from Rural Route 1 to embossed cowhide leather portfolios and durable canvas wine totes. For a touch of the unexpected, businesses can find logo’d spa sets, purse hooks, coolers and even ceramic to-go cups. Of course, Lands’ End Business Outfitters will logo just about anything that will take a stitch. Companies can feature their logos on Classic Squall® Jackets, Thermacheck® 100 fleece half-zips, pullovers and jackets, down vests, buttondown shirts and much more.
The 2012 Holiday Business Gift Survey also uncovered the following hilarious facts:
Other survey findings reveal:
About Lands’ End Business Outfitters
Lands’ End Business Outfitters designs unique uniform programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands’ End merchandise is Guaranteed. Period.® Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). For more information visit http://www.landsend.com/business or call 1-800-338-2000.
About Lands’ End®
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period. ® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).
*Lands’ End Business Outfitters Business Gift Survey of 1,129 corporate decision makers via online, Sept. 6-13, 2012
**Independent logo'd product study fielded by Equation Research, June 18-22, 2012