Lands' End Outerwear – The Best Way To Prepare For Winter
Get the "cold hard facts" on quality coats for the entire family

DODGEVILLE, Wis. (Oct. 18, 2011) – Mother Nature hasn't held back the past few winter seasons... ice storms, frigid temps and huge snowstorms in major U.S. cities have introduced creative names like Snowpocalypse and Snowmageddon into modern day vocabulary. So, it's no surprise that nearly 80 percent (79.9%) of women questioned in a recent Lands' End survey said due to past winter extremes, they would prepare more for this winter than they have in past winters.

"At Lands' End, we started preparing for this winter before the snow from last winter was even off the ground, said Chris Kolbe, Lands' End brand president. "Every coat, jacket, snowpant and boot we designed for this season was reviewed stitch by stitch, building in quality fabrics, technology and construction. The result is a complete collection of outerwear made from evolutionary fabrics designed to hold up to the toughest winter weather conditions," said Kolbe. "With our outerwear, the whole family is guaranteed to be ready for winter's worst."

Wear the Best to Fight the worst
Ever wear a jacket and the wind comes right through? Unfortunately, that's something almost all (89.1%) of those surveyed have experienced. The answer is – Down! Known as "nature's insulator," down gives jackets warmth without the weight. In addition to staying warm and toasty, this season there are four fashionable down options to choose from; Essential Down, Diamond Down, Luxe Down and Shimmer Down. Whether it's the great stitching pattern of the Diamond Down or the fashionable shine of the Shimmer Down, women can't go wrong with down.

Warm, lightweight and bulk-free, men will love the new 600 fill power Hooded Down Jacket. Guys will stay warm because the higher the fill power, the better the insulation – and at $129.50, it's one of the best values too.

Quality for the Kids
Finding a quality coat for the kids is something most parents put at the top of winter checklists. In fact, over 80 percent (84.9%) of moms surveyed said it's easy to tell the difference between a cheap coat and a quality coat. And equally important, parents are often looking for a jacket that can be worn by more than one child in the family.

"My wife and I have five children, so every season we're usually figuring out how many coats we can pass down from kid to kid," commented Kolbe. "All Lands' End Kids outerwear is built with 'hand-me-down quality' so parents can extend the life of a jacket by passing on the warmth to the next child in line."
Extending the wearability of a jacket can actually mean literally extending the jacket! Lands' End's Grow-A-Long™ feature in Squall and Expedition jackets and snow pants lets the outerwear grow as children grow. Parents can simply turn the sleeve or leg inside out, snip and remove the brightly colored thread and pull down to lengthen jacket sleeves an extra 11⁄2 inches and snow pants an additional 2 inches.

Wonderful Wool
Warmth is in style this season and wool has a whole new appeal! Lands' End is offering a new exclusive fabric that combines the warming power of wool with the soft touch of cashmere. It's the perfect combination of warmth and luxury in sophisticated styles. The collection offers sleek silhouettes from the belted pea coat to the commuter coat in classic neutral tones and seasonal brights like velvet orange and imperial purple. While most women (47.3%) said a quality coat should last at least two to three years, the Luxe Wool collection is guaranteed to be a favorite in the closet for many winters to come.

Classic wool silhouettes for men include a trench, parka and pea coat, but unlike most on the market, Lands' End builds its men's wool jackets with a water-repellent finish. The wool commuter parka and trench are handsomely finished and sized to easily fit over a blazer, and feature pass-through pockets for ease and convenience.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

Editor's Note- Lands' End conducted its 19 question, self-administered study of 735 moms from various blogger outreach groups that represent bloggers from across the country.