Contact: Mariella Souflis
DODGEVILLE, Wis., September 13, 2012 – Lands' End has unveiled a new look, logo and sentiment for the company's Canvas Lands' End line. The new logo featuring the tagline “Take to the Open” is a tribute to classic American optimism with a nod to the brand's sailing heritage.
“We believe 'Take to the Open' captures the spirit of optimism and excitement of Canvas Lands' End and more importantly the people who are passionately behind the scenes,” said Nir Patel, vice president, Canvas Lands' End. “These changes are a tribute to the past, but more importantly, a lean toward the future.”
Since the brand launched almost three years ago, the products and look of the collection have continued to evolve. During this time, the team has worked tirelessly to offer apparel and accessories for men and women reinterpreting Lands' End's authentic American style, combining it with modern, lived-in sensibility and fit. Inspiration comes from everywhere including pioneering spirits and timeless cultural icons.“This country was built on the footprints of those who take the road less traveled,” said Patel. “Those that inspire us have influenced many of the items found in our fall collection. From skirts inspired by classic literary characters to rugged but vibrant flannels, Canvas Lands' End celebrates the chance-takers and pathfinders of modern culture.”
Chic Sensibility Returns to Its Roots
Canvas pairs its classic sensibility with the vibrant flair, practical wearing and high-quality material shoppers have come to expect from Lands' End. Women create their own fashion with eye-catching skirts or fluorescent flannels, while men can gear up with hand-knit cardigans or rustic leather loafers.
From head to toe, Canvas has fall fashion covered.
Take to the Open: learn more about new Lands' End fall fashions by visiting www.landsendcanvas.com.
About Canvas Lands' End
Authentic inspiration, modern interpretation: clothing and accessories with an effortless sense of style for women and men. True to its Lands' End roots, everything is Guaranteed. Period.® Sold at landsendcanvas.com, 1-877-877-1963, the Canvas Lands' End Shops at Sears and around the world.