Contact: Michele Casper
Lands’ End
608-935-4633
michele.casper@landsend.com

FOR IMMEDIATE RELEASE
URL: www.landsend.com/newsroom

LANDS’ END ANNOUNCES NEW CHIEF OPERATING AND FINANCE OFFICER

Michael P. Rosera Brings More Than 25 Years of Finance and Operations Experience to Lands’ End

DODGEVILLE, Wis., July 23, 2012 – – Lands' End today announced Michael P. Rosera has joined the company as chief operating and finance officer. In his role he is responsible for accounting, financial reporting, legal, information technology and integrated company planning. As the leader of finance and operations and a member of the executive team, Rosera reports directly to Edgar Huber, CEO and president of Lands' End.

“Michael will be an invaluable asset to our team in generating value creation as well as improved financial and operational excellence," said Huber. "Lands' End will benefit from Michael's proven track record of management savvy, professional skills and integrity.”

Rosera comes to Lands' End as an experienced senior leader who has successfully managed, expanded and launched brands throughout his career. Most recently, he served as executive vice president, international expansion for Claire's Stores, LLC. Rosera has also held a variety of senior level finance positions with Nike, Inc., Abercrombie & Fitch and Target Corporation and holds an MBA from University of Chicago.

About Lands' End®.
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).