Contact: Michele Casper
Lands’ End



Sara Dennis Brings More Than 20 Years of Product Development Experience to Lands’ End

DODGEVILLE, Wis., June 18, 2012 – Lands’ End today announced Sara Dennis as senior vice president of design. Dennis will lead the entire Lands’ End Design organization and oversee all areas of product design, print, pattern and trend.  Dennis will join the company on July 9, 2012. As the head of all product development for the brand, Dennis will report directly to Chris Kolbe, brand president at Lands’ End.

“I am confident that Sara’s proven success in leading global Design teams will deliver innovative product that inspires our customers and positively promotes the brand,” said Kolbe. “We look forward to adding a new member to the team who will bring creative ideas cultivated from her extensive retail and product development experience to enhance and grow the universal appeal of Lands’ End.”

Dennis comes to Lands’ End as an experienced senior executive who has successfully built and launched new brands throughout her career. Most recently, she consulted for Belstaff and prior to that was the vice president and general marketing manager for NY Brand Studio, responsible for building new businesses. Dennis has also held a variety of senior level positions with Vera Wang, Liz Claiborne, Calvin Klein and Polo Ralph Lauren.

“Sara will be an invaluable asset to our team as we continue to evolve the brand through new product design and innovation,” said Edgar Huber, CEO and president of Lands’ End. “I look forward to working with her to deliver on our commitment to provide our customers with the style and high-quality products they have come to expect.”

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.®  Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).