Contact: Adam Sodersten, Lands’ End



Lands’ End Partners with the National Forest Foundation
to Plant Nearly 400,000 Trees in Two National Forests

Earth Day Event will Celebrate the Company’s Commitment to Sustainability

DODGEVILLE, WIS. (May 1, 2013) – The National Forests are a natural treasure that is enjoyed throughout the United States. Since 1991, the non-profit National Forest Foundation (NFF) has worked with the U.S. Forest Service to care for the roughly 193-million acres of invaluable National Forests. 

Today, Lands’ End is announcing the commitment to fund an estimated 400,000 trees to be planted in the Chequamegon-Nicolet National Forest in Northern Wisconsin and the Hiawatha National Forest in Michigan’s Upper Peninsula in partnership with the NFF.   

“We are extremely excited to partner with a remarkable organization like the National Forest Foundation to make a significant impact in two of our National Forests,” said Edgar Huber, CEO and president, Lands’ End.  “We are continuing to chart the course for sustainability and our partnership with the NFF allows us to make a positive contribution to improve a valuable, natural resource that can be enjoyed for generations to come.”

“The National Forest Foundation is proud to have Lands’ End as a partner in efforts that benefit the environment and the American public, as reforestation will take place on public lands.”  Bill Possiel, President of the NFF commented.  “With a clear and compelling sustainability strategy developed by a group of volunteer employees, Lands’ End is an inspirational leader in corporate sustainability.” 

50 Years, 50 Trees
To symbolize the tree planting in the two National Forests, Lands’ End will also plant trees on its Dodgeville, Wisconsin, campus on Monday, April 22nd on Earth Day.  The company, which is celebrating its 50th anniversary, will plant 50 spruce and pine trees around the employee walking path that circles the company’s campus.  NFF president, Bill Possiel, will join Lands’ End CEO Edgar Huber and the company’s 50 most tenured employees to ceremonially plant the first group of trees. 

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).

About the National Forest Foundation
Founded by Congress in 1991, the National Forest Foundation (NFF) is a non-profit agency that works with the U.S. Forest Service to care for roughly 193-million acres of National Forests for the millions of visitors they receive each year.  The NFF brings people together to restore and enhance National Forests and Grasslands. As the nonprofit partner of the U.S. Forest Service, the NFF engages America in community-based and national programs that promote the health and public enjoyment of the National Forest System.