Michele Casper, Lands’ End
Lands’ End Joins with the National Park Foundation to Support
the 2014 White House Easter Egg Roll
LANDS’ END PROVIDES IN-KIND DONATION OF 1,000 EASTER TOTES
Washington, D.C. (April 16, 2014) – Lands’ End announced today that it will contribute to the National Park Foundation, the official charity of America’s national parks, to support the 2014 White House Easter Egg Roll.
The White House Easter Egg Roll, which takes place in President’s Park on the South Lawn of the White House, supports the First Lady’s Let’s Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential. This year’s theme is “Hop into Healthy, Swing into Shape,” and all of the activities encourage children to lead healthy and active lives. In addition, the official White House Easter Eggs, sold by the National Park Foundation and benefiting America’s national parks, are available at easter.nationalparks.org.
For the second year running, Lands’ End, the global family lifestyle brand based in Wisconsin, is supporting the long-standing annual event, which takes place Monday, April 21, by providing 1,000 of its Easter Totes. Egg Roll attendees will have the opportunity to take home an official White House Easter Egg Roll Easter Tote featuring an embroidered egg design along with the White House 2014 Egg Roll seal. A Lands’ End customer favorite, the basket-shaped Easter Tote is made of kid-friendly, durable canvas with plenty of room for goodies. The entire collection of Lands’ End Easter Totes, replete with festive designs in fun colors, is available at landsend.com.
“Celebrating this endearing annual Egg Roll tradition with our nation’s children and their families is an absolute pleasure,” said Edgar Huber, CEO and president of Lands' End. “We are honored to be a part of the White House Easter Egg Roll for the second year in a row and to provide exclusive Egg Roll Easter Totes as a memorable keepsake.”
Find more information about the National Park Foundation at www.nationalparks.org. Join the national park community by visiting www.facebook.com/nationalpark and www.twitter.com/goparks.
ABOUT LANDS’ END
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, Lands’ End Retail and around the world. Lands’ End is publicly traded and listed on NASDAQ under the trading symbol (LE).
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org
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